While your label’s look is an important part of choosing a finish, there are other elements that should be considered before making a final decision.
The overall finished look of the product needs to be a main factor. The reason for this is because certain finishes flatter some material surfaces over others. Your label look and application surface should compliment each other.
The material of containers or packaging that matte or gloss labels will be applied to should be another part to your finished look. These materials include:
Applications can vary depending on the type of finish used.
For example, gloss inkjet labels are ideal for glass bottles and jars, like wine or jams, as the surface is also reflective and adds additional shine to the product. Matte inkjet labels are ideal for frosted containers by enhancing the smooth, satin look of the product.
Container color and design will also impact the color and design of your label. Matching colors and tones is key to ensuring they balance each other instead of canceling each other out. This includes background colors as they can also affect the overall look of your labels.
If your products will come in contact with moisture, heat, oils, or chemicals, or need to be resistant to smudging and scratching, a film inkjet label is best. Paper inkjet labels are best suited for indoor, short-term applications away from these elements.