It’s quite the comeback story.
QR codes, short for quick response codes, were first utilized in the mid-90s by the automotive industry to track vehicles during their manufacturing process. Then in the early and mid-2000s, they made the leap to consumer advertising and marketing, which at the time gained them more popularity and public use. However, the transition to bridge the gap between the print and digital worlds was not as successful as planned. Problems with easy useability halted any further advancements, and QR codes took a backseat.
That all changed in 2020.
In order to help further reduce everyday physical contact in the pandemic-driven world, QR codes have offered businesses a touch-free way to streamline their information and keep customers engaged. The simple scan of a code can now be used to track user frequency, purchases, interactions, and more. QR code analytics has opened the way for more advanced marketing engagement and brand awareness, as well as opportunities for new consumer experiences.
So what does this mean for 2021 and beyond?
In this article, we’re taking a look at the rapid rise in QR code usage and how the information collected from scanning them is leading to a deeper analysis of consumer behavior.