Wireless Rollo Review 

After working with and writing over a dozen printer reviews, I thought I’d seen it all. 

Rollo proved me wrong. 

The company rolled out the red carpet for their newest printer launch: prime online advertisements, social media fanfare, and celebrity appearances. (It was the cameos from The Office for me.) 

The Wireless Rollo model was hyped so much I thought it was going to revolutionize the printing industry. 

And their campaign worked.

The printer was sold out until mid-December 2021, almost a month from its November 23 release date. Instagram videos and photos are still being uploaded, showing new customers upping their small business game. 

It seems like a great investment.

However, at $279 (as of February 2022), it’s $100 more than the original Rollo without much to show other than its wireless connection. So is this new Rollo printer model worth spending more? 

Let’s break it down together.

Overall 1st Impressions

My previous experience with Rollo was pretty elementary. For its price and ease of use, it opted to be a great printer for people shipping from home. Therefore I was expecting more from the upgraded version.

So what was my first impression? A few factors stood out:

  • It’s wireless
  • It’s loud
  • It had trouble connecting

Let me explain why these 3 observations set the bar for this review. 

At first glance, the Wireless Rollo model is a carbon copy of the original in everything but color. Which is 100% true. 

The only difference with this printer is its wireless capability. THAT’S IT. I was expecting there to be more pizzazz, features, or options for the price increase.

It definitely looks cooler to print from your phone with one push of a button. But does this really warrant spending an extra $100 when both thermal printers function the exact same?

Second is the noise. For such a small printer, it is loud. Not loud enough to wake up your entire household, but loud enough to let you know it’s printing with gusto. To be honest, I jumped a little when the labels started printing.

But for the lifespan of 650,000 labels, I guess a little noise isn’t a huge dealbreaker.  

Third, the set-up.

If you’ve ever owned a Nintendo 64 play console, you remember the struggle of repeatedly removing and reinserting the cartridge when the game wouldn’t load. Setting up the Wireless Rollo brought back that nostalgia.

A 45 minute ordeal of turning the power on and off plus unplugging and replugging the power cord with no printer connection led to customer support involvement to solve the problem.

Bonus Commentary

While writing this review, I learned that Rollo is set to release a bluetooth wireless adapter for the original wired model – for less than $50.

It was planned to launch along with the Wireless Rollo. But “due to severe component shortages, the exact release date of the wireless adapter is not yet known.” 

A wireless adapter means previous Rollo owners will have the ability to print wirelessly without buying an entirely new printer. For those with neither, you will be able to buy the original printer and wireless adapter together for less than the wireless version. 

If having a wire-connected printer isn’t a deal-breaker for you, save $100 and buy the original.

What’s New?

With all of the hype surrounding the release of this wireless thermal printer, what exactly sets it apart from the previous version?

Wireless Connection

Yes, this one is obvious, but it does offer some advantages that the wired version can’t compete with (yet). Customers can now print from smartphones and tablets with the push of a button. A simple download of the Rollo app is all you need.

Unfortunately for current desktop users, Rollo didn’t release the new printer driver for Mac and Window compatibility at the time of the launch. 

Company support says once released it will automatically download via an over-the-air (OTA) update. Until it becomes available, customers can only use this printer wirelessly via their phones and tablets.

New Design 

With a new printer comes a new look. The upgrade of brighter colors and light-up buttons makes this printer model stand out.

Rollo Ship Manager 

While it’s not new to long-time customers, Rollo Ship Manager gains new usability with the Rollo app for small business owners. 

This shipping platform is similar to competitors like Shipstation and ShippingEasy. It allows users to create, track, and print shipping labels for their e-commerce orders with comparable shipping rates through popular carriers.

This feature works with both printer models. Some of its benefits include:

  • No setup or monthly fees
  • Up to 90% savings on shipping rates
  • First 200 labels print free
  • Only 5 cents per shipment

Businesses that operate through online marketplaces, like Amazon FBA, Etsy, and eBay, can connect with and manage their orders in one location for an easier experience.

Same Old Specs 

Remember my earlier comment about the Wireless Rollo being a carbon copy? That’s because everything else about it is the same: label specs, operating speeds, compatibility, etc.

However, these similarities don’t mean Rollo isn’t a good printer choice. 

As we’ve discussed in our previous Rollo printer review, beginners and small businesses in the label printing game are the target audience for this brand for a reason. It’s compact, easy to operate, and relatively affordable.

Here are some specifics when it comes to its functionality:

  • Direct Thermal Labels – No ink, no ribbon, no toner. These labels are ready to print with the ink already embedded within the label material. Most direct thermal labels are Rollo compatible, including both fanfold and 1” core rolls. Using roll labels will require purchasing the label roll holder separately.
  • Compatibility Range – A solid reason smaller businesses gravitate to Rollo is because they are compatible with just about everyone: marketplaces, shipping platforms, and carriers. This freedom doesn’t limit customers or audiences, and makes the overall business market much easier. 
  • High Print Speeds – 150 mm/s is pretty fast for a small printer. That’s about 1 4×6 shipping label per second and even less for smaller, personalized labels or barcodes. This makes printing large batches of labels in one go a huge timesaver.
  • No Maintenance – Maintenance charges always factor into the buying option for printers, but Rollo takes it out of the equation entirely. This thermal printer doesn’t need any upkeep or replacement parts. 
  • Automatic Calibration – Recalibrating printers is a hassle when switching label sizes. Rollo printers don’t require any calibrating for new labels. Simply feed them in through the back of the printer. 
  • Compact Size – Think the size of a large stapler. That’s how big Rollo printers are, making them perfect for work areas with little surface space. They’re also lightweight at only 3 pounds. 

Overall, there are no bells and whistles with these thermal label printers for a reason. They get the job done quickly and efficiently.

Customer Reviews 

If you’re like me, you check out customer reviews before buying a product. This lets you know the good, the bad, and the ugly from customers just like you.

So what do the reviews say about the Wireless Rollo?

Well, the new model doesn’t have any reviews yet, according to the Rollo website. This could be because it’s still new to the market.

But customers have had mixed reviews from the previous printer version. And since we’ve established they’re almost identical, these concerns warrant being taken into consideration.  

Some common complaints include:

  • Labels skipping 
  • Calibration issues
  • Poor print quality
  • Printer driver problems

The Verdict 

If you’re just starting an at-home business or looking for a printer to make shipping easier, Rollo printers are a great addition. Especially on a tight budget. 

But take a step back and really consider if having a wireless printer is worth the extra money. Especially considering it’s the only discernible difference between these two printer models. 

If wireless connection is truly what you want, spend away. But if you’re looking to save, I believe the original Rollo model will serve you just as well for a cheaper price.