The branding of your cannabis product goes hand in hand with the packaging it’s sold in. Branding makes your product more appealing to customers but packaging adds practicality while displaying your product. It should ensure a long shelf life and a means of safely opening and resealing your product after use.
“Cannabis brands seek packaging that keeps their product fresh, offers ample space for branding and labeling, and meets requirements for child resistance and safety,” says Alyse Thompson, managing editor of Cannabis Products Magazine.
Businesses should consider which container shapes, materials, and closings are best suited for the form of cannabis being sold. This is because different products require different demands from packaging. Thompson explains which package types are popular among cannabis businesses nowadays.
“Currently,” she continues, “many brands use glass jars, plastic bottles and tubes, and metal tins to store product, but flexible film pouches are becoming more prevalent, thanks to their protective barrier and cost effectiveness.”
Flexible film pouches offer many benefits for packaging cannabis, particularly flowers and buds and a variety of edibles. They are light, help maintain freshness for long periods of time, and certain varieties offer customers the option of resealing the package for later use. Film pouches also provide ample surface area for labeling, allowing businesses to showcase their brand while still providing enough space to include regulated information.