The genesis behind the phrase ‘420’ is greatly debated, but some rumors speculate it all started in 1971.
A small group of high school friends started using this secret code as a signal to meet up after school and smoke marijuana while searching for an elusive plot of growing cannabis plants. Now on the 50th anniversary of ‘420’, the phrase has spawned an unofficial holiday that’s celebrated worldwide and become synonymous with cannabis culture.
So what’s really changed in the last 50 years for marijuana?
Pretty much everything.
Around the time the phrase ‘420’ was being invented, support for legalization of marijuana was around a measly 12%. By the end of 2020, that approval catapulted to a new high of 68%.
Sales in the cannabis industry currently exceed tens of billions of dollars. New cannabis infused products are finding their way onto retail shelves every day in legalized states.
However, these sales are being met with heavy label compliance regulations and requirements that, while overwhelming and confusing, are absolutely essential for cannabis growers and distributors to maintain sales.