Save Over $324,000 With Smith Corona Labels

Sounds like a gimmick, right? Well, it isn’t!

Let’s start from the beginning…

Ever wonder how labels are made and sold? … Probably not. But for the sake of this post, I will give you a quick run down.

Preparing the label stock first involves deciding on the type of label material to use — either paper or film. A typical pressure sensitive label is made up of a laminated release liner and paper facestock with adhesive.

Barcode Labels

First Step: Lamination

In this step, the release liner is laminated to the label face sheet. The purpose of this is to make sure the label sticks to the liner, but not GET STUCK to it. By this, I mean you want the label to stick to the liner, but you also want to be able to swiftly remove it from the liner to allow for an easy application.

Second Step: Converting

Once the adhesive is added to the label, it must be converted. Converting is the process of cutting the label material into various shapes and sizes – or in other words, “die-cutting.” The silicone and adhesive are applied to the liner and facestock on a jumbo roll before they are cut down to their needed sizes.

Die cutting uses a die to shear webs of paper and produce the labels to be sent to a dealer.

Sizing labels can be critical for all of the various industries. Some require bigger labels to hold more text or barcode information, while others may only require something as small as 2.25” x 1.25” label.

Third Step: The Dealer

These are the salespeople of the label industry. They get the finished product to the end user. However, in order to make profit, they have to upcharge the products. This adds around 10% to the price.

Fourth Step (Finally): The End User

Finally, after all those extra steps, the end user receives the finished label. Because of all these middlemen between the manufacturer and the final customer, the final price is 30% higher than it should be. That can add up.

We Cut Out The Middleman To Save You Money

They don’t sell at wholesale prices to a retailer, either, because those retailers typically need to make a margin of 10-40% on top of the wholesale cost of the labels. Smith Corona sells directly to you — the end user — at wholesale prices.

They could sell their labels to you with a retail markup, but they don’t. Why? Because times change. It is easier than ever to buy direct and Smith Corona just happened to be the first in their industry to figure it out. It’s really that simple. Who wants to spend more than they have to on a commodity product?

Still don’t believe you can save? Take a look for yourself.

This whole process sounds pretty lengthy, doesn’t it?

Well, Smith Corona does things a little differently — they are a thermal label manufacturer, that sells direct, to end users. 

They eliminate the costly steps that typically occur between the paper mill and the customer. All steps of the manufacturing process — start to finish — take place in their 300,000 sq ft facility in Cleveland, Ohio. They do everything — except grow the trees the paper comes from.

Smith Corona is the only company in the world that does this — and that’s not an exaggeration.

Shown below is a chart that depicts how much money you could save on buying your 4×6 labels from Smith Corona instead of our largest online competitors: Uline and Online Labels.

Cut Out the Middle Man
Save with SC

If you keep Smith Corona as your label supplier for a decade, you could save over a quarter of a million dollarsor more depending on your current supplier.

10 years sounds like a lot, I know. But even after just 1 year, you can save almost $32.5k.

Sound like something you might be interested in? Give us a call at 800-875-7000 or email us at and one of our sales representatives will be happy to talk to you about your company’s specific needs.