{"id":9670,"date":"2021-07-28T17:58:15","date_gmt":"2021-07-28T17:58:15","guid":{"rendered":"https:\/\/www.smithcorona.com\/blog\/?p=9670"},"modified":"2023-12-21T17:58:28","modified_gmt":"2023-12-21T17:58:28","slug":"cannabis-packaging-designs-for-your-generation","status":"publish","type":"post","link":"https:\/\/www.smithcorona.com\/blog\/cannabis-packaging-designs-for-your-generation\/","title":{"rendered":"Cannabis Packaging Designs Your Generation Would Buy"},"content":{"rendered":"

Martha Stewart made a name for herself in homemaking. Snoop Dogg did it with a rap music legacy and an affinity for marijuana.\u00a0\u00a0<\/span><\/p>\n

They\u2019re both household names that combine to form a brilliant mix of traditional and progressive branding in the latest BIC Lighter advertisement<\/a>.\u00a0<\/span><\/p>\n

While Stewart\u2019s conventional brand addresses an older audience, Snoop speaks to younger consumers with non-traditional uses for the same product. This fun, relevant marketing campaign shows that knowing your target audience and connecting with them is key.<\/span><\/p>\n<\/div>\n

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When it comes to cannabis, the first connection the audience has with your product is the packaging. It\u2019s how your brand is recognized, trusted, and known by consumers. It builds loyalty. <\/span><\/p>\n

Therefore, it\u2019s imperative that your packaging design appeals to the right audience. <\/span>Cannabis consumers are a diverse group spanning multiple generations and packaging appeals differently to each group.\u00a0<\/span><\/p>\n

To prove this, we collected the thoughts, opinions, and knowledge of experts in the field of cannabis design, packaging, marketing, and more.<\/span><\/p>\n

If your cannabis brand wants to catch the attention of these consumers and build a household name, your packaging must be a powerful tool that appeals to each of their needs and interests. <\/span><\/p>\n<\/div><\/div>