{"id":5029,"date":"2020-05-21T18:00:27","date_gmt":"2020-05-21T18:00:27","guid":{"rendered":"https:\/\/www.smithcorona.com\/blog\/?p=5029"},"modified":"2023-12-14T19:13:28","modified_gmt":"2023-12-14T19:13:28","slug":"pandemic-retail","status":"publish","type":"post","link":"https:\/\/www.smithcorona.com\/blog\/pandemic-retail\/","title":{"rendered":"No Normalcy &#8211; How The Pandemic Effectively Evolved Retail"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-bottom: 0px;margin-top: 0px;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-text fusion-text-1\"><p><span style=\"font-weight: 400;\">It goes without saying that <a href=\"https:\/\/www.washingtonpost.com\/health\/2020\/02\/28\/what-you-need-know-about-coronavirus\/?arc404=true\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">COVID-19<\/a> has caused a detrimental impact on all retail businesses worldwide. <\/span><span style=\"font-weight: 400;\">The daily routine of going out to shop, browsing along store aisles, and chatting up the checkout counter has been shelved. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">For the clothing industry, this hit has been catastrophic.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As of March 24, 2020, over 47,000 well-known store names across the U.S. have had to temporarily close the doors of their brick-and-mortar storefronts.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For as many as<\/span><a href=\"https:\/\/www.cbsnews.com\/news\/coronavirus-15000-stores-close-year-2020\/\" target=\"_blank\" rel=\"noopener noreferrer\"> <span style=\"font-weight: 400;\">15,000 stores<\/span><\/a><span style=\"font-weight: 400;\">, this move could become permanent.<\/span><\/p>\n<\/div>\n            <div class=\"smith-corona-featured-image\">\n\n                <img src=\"https:\/\/www.smithcorona.com\/blog\/wp-content\/uploads\/2022\/09\/no-normalcy-how-the-pandemic-effectively-evolved-retail-hero-splash.png\" alt=\"\" width=\"760\" height=\"460\" \/>\n\n            <\/div>\n        <div class=\"fusion-text fusion-text-2\"><p><span style=\"font-weight: 400;\">Businesses are scrambling to reach their clientele while stores remain closed to the public. <\/span><span style=\"font-weight: 400;\">Companies are forced to adopt new shopping standards as a means to ensure public safety, but some shoppers may be hesitant to ever again venture out into public stores.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This chaos has never been seen before in our lifetime, and the ramifications happening now will create aftershocks that will be felt for decades to come.<\/span><\/p>\n<p>A solution is desperately needed.<\/p>\n<p><strong>Enter in e-commerce and curbside.<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">These options came to the rescue and can be viewed as the industry&#8217;s saving grace while COVID-19 persists. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Even more, they may be seen as the new wave of the future.<\/span><\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-bottom: 0px;margin-top: 0px;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><style type=\"text\/css\"><\/style><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"margin-top:5px;margin-right:0px;margin-bottom:10px;margin-left:0px;\"><h2 class=\"title-heading-left\" style=\"margin:0;\"><strong>How Did it Come to This?<\/strong><\/h2><\/div><div class=\"fusion-text fusion-text-3\"><p><span style=\"font-weight: 400;\">Starting in <a href=\"https:\/\/www.usatoday.com\/story\/money\/business\/2020\/04\/12\/coronavirus-retail-stores-struggle-sustain-bring-customers\/2980329001\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">mid-March<\/a>, the United States was rocked by the spreading of the COVID-19 pandemic.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Governors and state officials began authorizing stay-at-home orders, causing thousands of store-front businesses to temporarily close their doors to the public.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Because of this, the retail industry took a massive hit.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Many Americans were mandated to work from home and the allure of a new wardrobe took a back seat. People just weren\u2019t making apparel purchases during a global crisis.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">According to the New York Times, apparel stores saw a<\/span><a href=\"https:\/\/www.nytimes.com\/2020\/04\/15\/business\/economy\/coronavirus-retail-sales.html?auth=link-dismiss-google1tap\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"> <span style=\"font-weight: 400;\">50.5% loss in March sales<\/span><\/a><span style=\"font-weight: 400;\"> compared to February, and retail overall dropped 8.7%, a devastating blow never before seen in its history. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Major and small businesses began <a href=\"https:\/\/www.retaildive.com\/news\/staffing-in-a-pandemic-which-retailers-have-furloughed-laid-off-or-hired\/577499\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">laying off employees<\/a> as doors were locked, leading to a massive loss in jobs rivaling the 2008 recession.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The thrill of clothes shopping ground sales to a halt for brick-and-mortar stores, adding to an already substantial dent in retail sales.<\/span><\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-bottom: 0px;margin-top: 0px;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><style type=\"text\/css\"><\/style><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"margin-top:5px;margin-right:0px;margin-bottom:10px;margin-left:0px;\"><h2 class=\"title-heading-left\" style=\"margin:0;\"><strong>An E-commerce Overload<\/strong><\/h2><\/div><div class=\"imageframe-align-center\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><img width=\"900\" height=\"600\" alt=\"A list of seven ways to reduce ecommerce store costs\" title=\"eCommerce Image\" src=\"https:\/\/www.smithcorona.com\/blog\/wp-content\/uploads\/2018\/06\/e-commerce-e1675352729218.jpg\" class=\"img-responsive wp-image-7018\" srcset=\"https:\/\/www.smithcorona.com\/blog\/wp-content\/uploads\/2018\/06\/e-commerce-e1675352729218-200x133.jpg 200w, https:\/\/www.smithcorona.com\/blog\/wp-content\/uploads\/2018\/06\/e-commerce-e1675352729218-400x267.jpg 400w, https:\/\/www.smithcorona.com\/blog\/wp-content\/uploads\/2018\/06\/e-commerce-e1675352729218-600x400.jpg 600w, https:\/\/www.smithcorona.com\/blog\/wp-content\/uploads\/2018\/06\/e-commerce-e1675352729218-800x533.jpg 800w, https:\/\/www.smithcorona.com\/blog\/wp-content\/uploads\/2018\/06\/e-commerce-e1675352729218.jpg 900w\" sizes=\"(max-width: 800px) 100vw, 900px\" \/><\/span><\/div><div class=\"fusion-text fusion-text-4\"><p><span style=\"font-weight: 400;\">With the opportunity of a physical shopping experience hindered, consumers stuck at home desired a way to still spend money and acquire goods.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.smithcorona.com\/blog\/7-actionable-ways-ecommerce-store-owners-can-cut-costs\/\" target=\"_blank\" rel=\"noopener noreferrer\">E-commerce<\/a> purchases became the quick solution to the problem.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Online ordering began climbing from mid-to-late March as pandemic stay-at-home regulations were put into place, skyrocketing to a<\/span>\u00a0<a href=\"https:\/\/www.forbes.com\/sites\/johnkoetsier\/2020\/05\/12\/online-commerce-eating-offline-retail-as-e-commerce-jumps-49-black-friday-in-april\/#45f5a6b91baf\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><span style=\"font-weight: 400;\">49% gr<\/span><span style=\"font-weight: 400;\">owth by A<\/span><span style=\"font-weight: 400;\">p<\/span><span style=\"font-weight: 400;\">ril<\/span><span style=\"font-weight: 400;\">.<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Warehouse giant Amazon, who regularly dominated the e-commerce competition, refocused their efforts and began prioritizing the shipments of essential goods, like medical supplies and household staples.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This move resulted in the slow of <a href=\"https:\/\/www.businessinsider.com\/amazon-delaying-and-limiting-nonessential-orders-2020-3\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">non-essential goods<\/a> that customers still desired from them.<\/span><\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-bottom: 0px;margin-top: 0px;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-text fusion-text-5\"><p><span style=\"font-weight: 400;\">Retailers saw an opening to meet their customers\u2019 needs and took it upon themselves to fulfill online orders.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, as a result of the exponential rise in online purchases, retailers soon began to struggle.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.digitalcommerce360.com\/2020\/04\/27\/ecommerce-shipments-increase-47-order-delays-spike-as-coronavirus-continues\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Shipping delays<\/a> began increasing up to 1.5 days longer than normal, partly due to an increase in numbers but also due to a limited number of warehouse workers and distancing guidelines, making it difficult for employees to work while maintaining six feet among themselves.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These delays were beginning to come at the cost of customer satisfaction as emails of order delays increased eight-fold.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">John Landsman, a manager of research analytics stated, \u201c[r]etailers badly want and need the business and appear willing to take orders and then apologize for not being able to deliver these orders within their normal service standards.\u201d<\/span><\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-5 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-bottom: 0px;margin-top: 0px;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><style type=\"text\/css\"><\/style><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"margin-top:5px;margin-right:0px;margin-bottom:10px;margin-left:0px;\"><h2 class=\"title-heading-left\" style=\"margin:0;\"><strong>Something had to change if this was going to work<\/strong><\/h2><\/div><div class=\"fusion-text fusion-text-6\"><p><span style=\"font-weight: 400;\">The <a href=\"https:\/\/www.mytotalretail.com\/article\/6-tips-for-retailers-battling-the-amazon-effect\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">\u201cAmazon Effect\u201d<\/a> completely redesigned the market when they began offering faster shipping and delivery to consumers. The luxury of placing an order while lounging in bed or on the couch and expecting that same order within 24-hours completely reconstructed customer expectations.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Shoppers were now looking for other retailers to follow that same system.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With demands for faster satisfaction, delays in shipping weren&#8217;t acceptable and retailers needed to meet these requests if they had any hope of retaining some of their pre-pandemic business.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A new source of omnichannel was necessary to meet these current escalations.<\/span><\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-6 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-bottom: 0px;margin-top: 0px;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><style type=\"text\/css\"><\/style><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"margin-top:5px;margin-right:0px;margin-bottom:10px;margin-left:0px;\"><h2 class=\"title-heading-left\" style=\"margin:0;\"><strong>A Changing of the Roles<\/strong><\/h2><\/div><div class=\"fusion-text fusion-text-7\"><p><span style=\"font-weight: 400;\">To combat growing concerns, retail businesses began following customer e-commerce demands and shifted their in-house operations as a way to endure.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.pymnts.com\/news\/retail\/2017\/direct-to-consumer-brick-and-mortar-stores-as-warehouses\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Big name titans<\/a> were beginning to test the waters, hoping to find other means to keep business operating.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Smaller brands also started jumping on the bandwagon. <a href=\"https:\/\/www.glossy.co\/fashion\/fashion-brands-are-shifting-fulfillment-to-stores\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Kendra Scott<\/a> made the necessary switch by turning its brick-and-mortar storefronts into mini-distribution centers, funneling excess orders to be fulfilled locally.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This omnichannel switch granted retailers the capability to operate out of their physical storefronts and move inventory that was previously stalled in shelves.<\/span><\/p>\n<p>Workers were brought back to storefronts and given the new task of order fulfillment.<\/p>\n<p><span style=\"font-weight: 400;\">However, allowing workers back came with several <a href=\"https:\/\/www.washingtonpost.com\/business\/2020\/04\/25\/online-shopping-retail-workers-coronavirus\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">restrictions<\/a>, like limiting the number of associates in a location at once, maintaining social distance, and wearing protective gear such as masks and gloves.\u00a0\u00a0<\/span><\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-7 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-bottom: 0px;margin-top: 0px;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-6 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><style type=\"text\/css\"><\/style><div class=\"fusion-title title fusion-title-5 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"margin-top:5px;margin-right:0px;margin-bottom:10px;margin-left:0px;\"><h2 class=\"title-heading-left\" style=\"margin:0;\"><strong>To Re-Open or Curbside? That is the Question<\/strong><\/h2><\/div><div class=\"fusion-text fusion-text-8\"><p><span style=\"font-weight: 400;\">As the weeks passed, states began preparing to lift stay-at-home orders. Needless to say, many people were concerned with how stores would now operate.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Stores wanting to sell products but continue with safety measures for workers and customers leaned into curbside options.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Store clerks who once spent their days behind the counter were re-branded as pickers, hunting store aisles and shelves for orders that customers had placed online to be picked-up at nearby locations, a type of clothing take-out.\u00a0<\/span><\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-8 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start\" style=\"max-width:1144px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-7 fusion_builder_column_1_1 1_1 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><style type=\"text\/css\">@media only screen and (max-width:1064px) {.fusion-title.fusion-title-6{margin-top:5px!important; margin-right:0px!important;margin-bottom:10px!important;margin-left:0px!important;}}@media only screen and (max-width:640px) {.fusion-title.fusion-title-6{margin-top:0px!important; margin-right:0px!important;margin-bottom:20px!important; margin-left:0px!important;}}<\/style><div class=\"fusion-title title fusion-title-6 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"margin-top:5px;margin-right:0px;margin-bottom:10px;margin-left:0px;\"><h2 class=\"title-heading-left\" style=\"margin:0;\"><strong>How It Works<\/strong><\/h2><\/div><div style=\"text-align:center;\"><span class=\" fusion-imageframe imageframe-none imageframe-2 hover-type-none\"><img width=\"800\" height=\"533\" alt=\"A Zebra QLn420 mobile printer sits ready to print direct thermal labels\" title=\"Zebra QLn420 mobile printer on a desk\" src=\"https:\/\/www.smithcorona.com\/blog\/wp-content\/uploads\/2020\/10\/QLn420-on-Desk-800x533.jpg\" class=\"img-responsive wp-image-6875\"\/><\/span><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:10px;margin-bottom:10px;width:100%;\"><\/div><div class=\"fusion-text fusion-text-9\"><p><span style=\"font-weight: 400;\">Outfitted with<a href=\"https:\/\/www.smithcorona.com\/direct-thermal-labels\/mobile-printer-labels.html\"> mobile printers<\/a>, these pickers readily scan clothing items the customer has requested, label and package them for pick-up, and have purchases ready for same or next-day pick-up, depending on the time the order is placed.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Target is one example. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Workers scan orders while they shop using <a href=\"https:\/\/www.smithcorona.com\/catalogsearch\/advanced\/result\/?printer_finder=Zebra_QLn420\">Zebra QLN mobile printers<\/a>, placing labels <\/span>on customer packages for easy identification.<\/p>\n<p><span style=\"font-weight: 400;\">Curbside has awarded customers a type of safety net, allowing them to still frequent their local stores and make purchases by safer and faster means.<\/span><\/p>\n<\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-7{width:100% !important;margin-top : 0px;margin-bottom : 20px;}.fusion-builder-column-7 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 1.92%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 1.92%;}@media only screen and (max-width:1064px) {.fusion-body .fusion-builder-column-7{width:100% !important;}.fusion-builder-column-7 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-7{width:100% !important;}.fusion-builder-column-7 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-flex-container.fusion-builder-row-8{ padding-top : 0px;margin-top : 0px;padding-right : 0px;padding-bottom : 0px;margin-bottom : 0px;padding-left : 0px;}<\/style><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-9 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-bottom: 0px;margin-top: 0px;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-8 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><style type=\"text\/css\"><\/style><div class=\"fusion-title title fusion-title-7 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"margin-top:5px;margin-right:0px;margin-bottom:10px;margin-left:0px;\"><h2 class=\"title-heading-left\" style=\"margin:0;\"><strong>Safety, Safety, Safety!<\/strong><\/h2><\/div><div class=\"fusion-text fusion-text-10\"><p><span style=\"font-weight: 400;\">Options like curbside and online ordering have helped continue the flow of business for retailers, but many will be looking to open their doors once again for in-store shoppers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With the possibility of small spikes in COVID-19 cases resurfacing as stores re-open, businesses will likely see a <a href=\"https:\/\/www.nytimes.com\/2020\/04\/15\/business\/economy\/coronavirus-retail-sales.html?auth=link-dismiss-google1tap\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">drop in physical retail.<\/a><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Jack Kleinhenz, chief economist for the National Retail Federation, believes, \u201cthe fear [of physically shopping] can be as damaging to the economy as [COVID-19] itself.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Therefore customers will be looking to retailers to keep them safe as they peruse aisles in a <a href=\"https:\/\/www.forbes.com\/sites\/shelleykohan\/2020\/05\/12\/coronavirus-shifts-shopper-expectations-as-more-stores-reopen-in-the-us\/#62269d8e69ce\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">post-pandemic environment<\/a>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It is paramount for stores to build and instill a new level of trust among their clientele. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Strict guidelines and safety regulations will need to be in place before doors open to the public.\u00a0<\/span><\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-10 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start\" style=\"max-width:1144px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-9 fusion_builder_column_1_1 1_1 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><style type=\"text\/css\">@media only screen and (max-width:1064px) {.fusion-title.fusion-title-8{margin-top:5px!important; margin-right:0px!important;margin-bottom:5px!important;margin-left:0px!important;}}@media only screen and (max-width:640px) {.fusion-title.fusion-title-8{margin-top:0px!important; margin-right:0px!important;margin-bottom:20px!important; margin-left:0px!important;}}<\/style><div class=\"fusion-title title fusion-title-8 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"margin-top:5px;margin-right:0px;margin-bottom:5px;margin-left:0px;\"><h3 class=\"title-heading-left\" style=\"margin:0;\"><strong>Safety Guidelines\u00a0<\/strong><\/h3><\/div><div class=\"fusion-text fusion-text-11\"><ul>\n<li>Signs and audio announcements about safety regulations<\/li>\n<li>Floor markings indicating safe distance points where customers must stand<\/li>\n<li>Masks and gloves for employees<\/li>\n<li>Face shields at register\/check-out counters<\/li>\n<li>Monitoring and limiting the number of shoppers allowed in a store<\/li>\n<li>Sanitized fitting rooms<\/li>\n<li>Increased cleaning protocols<\/li>\n<li>\u201cNo-touch\u201d interactions between consultants and customers<\/li>\n<li>Reduced store hours<\/li>\n<\/ul>\n<p><strong>What does all of this mean for the future of retail?<\/strong><\/p>\n<\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-9{width:100% !important;margin-top : 0px;margin-bottom : 20px;}.fusion-builder-column-9 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 1.92%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 1.92%;}@media only screen and (max-width:1064px) {.fusion-body .fusion-builder-column-9{width:100% !important;order : 0;}.fusion-builder-column-9 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-9{width:100% !important;order : 0;}.fusion-builder-column-9 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-flex-container.fusion-builder-row-10{ padding-top : 0px;margin-top : 0px;padding-right : 0px;padding-bottom : 0px;margin-bottom : 0px;padding-left : 0px;}<\/style><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-11 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-bottom: 0px;margin-top: 0px;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-10 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><style type=\"text\/css\"><\/style><div class=\"fusion-title title fusion-title-9 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"margin-top:5px;margin-right:0px;margin-bottom:10px;margin-left:0px;\"><h2 class=\"title-heading-left\" style=\"margin:0;\"><strong>A New World of Retail<\/strong><\/h2><\/div><div class=\"fusion-text fusion-text-12\"><p><span style=\"font-weight: 400;\">The aftermath of COVID-19 has forever changed the functionality of the retail industry, and the hope of life returning to normal may unfortunately be an unrealistic notion.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Temporary store closings will likely lead to permanent closures for thousands of businesses, with the loss in sales leaving many <a href=\"https:\/\/www.marketplace.org\/2020\/04\/06\/what-happens-when-retailers-stop-paying-rent\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">unable to pay rent.<\/a><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Brick-and-mortar storefronts could become relics of the past.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The pandemic will likely alter shopping and buying habits in the physical sense,<\/span><a href=\"https:\/\/www.today.com\/style\/how-coronavirus-could-alter-way-we-shop-clothes-now-t180039#anchor-Ourshoppinghabitsarechanging\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\"> with customers <\/span><span style=\"font-weight: 400;\">abandoning the traditional shopping experience<\/span><\/a><span style=\"font-weight: 400;\"> for more convenient and safer methods. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Even with stores opening back up to the public, previous in-store shoppers might completely transition to online ordering altogether. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">In the wake of a contact-free world, <a href=\"https:\/\/www.mytotalretail.com\/article\/why-digital-transformation-in-the-retail-sector-is-more-important-now-than-ever\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">the future is curbside and e-commerce.<\/a><\/span><\/p>\n<p><span style=\"font-weight: 400;\">This may have been the fate of the retail industry in years to come, but the recent pandemic has made it a more jarring reality.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Retail businesses will need to be resilient and continue to find new ways to reform if they have any aspirations of remaining relevant in the future market.<\/span><\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Brick-and-mortar retail businesses are struggling to survive the devastating COVID pandemic. As shutdowns persist, many are looking for solutions to stay in business. Enter curbside pickup &amp; e-commerce. These options are helping to evolve how stores operate, changing the face of retail shopping as we know it.<\/p>\n","protected":false},"author":13,"featured_media":12704,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[59],"tags":[],"acf":{"theme_color":"","estimated_reading_time":6,"include_in_most_popular_sidebar":false,"hero_splash_image":12702,"grid_listing_thumbnail":12703,"sidebar_most_popular_thumbnail":12705},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.7.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>No Normalcy - How The Pandemic Effectively Evolved Retail - Barcode Blog<\/title>\n<meta name=\"description\" content=\"Storefront retail businesses are trying to survive the COVID pandemic. Curbside pickup &amp; e-commerce are helping to evolve how stores operate.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.smithcorona.com\/blog\/pandemic-retail\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"No Normalcy - How The Pandemic Effectively Evolved Retail - Barcode Blog\" \/>\n<meta property=\"og:description\" content=\"Storefront retail businesses are trying to survive the COVID pandemic. Curbside pickup &amp; e-commerce are helping to evolve how stores operate.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.smithcorona.com\/blog\/pandemic-retail\/\" \/>\n<meta property=\"og:site_name\" content=\"Barcode Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/smithcoronalabels\" \/>\n<meta property=\"article:published_time\" content=\"2020-05-21T18:00:27+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-12-14T19:13:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.smithcorona.com\/blog\/wp-content\/uploads\/2022\/09\/no-normalcy-how-the-pandemic-effectively-evolved-retail-hero-splash.png\" \/>\n\t<meta property=\"og:image:width\" content=\"760\" \/>\n\t<meta property=\"og:image:height\" content=\"460\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Alaina D&#039;Altorio\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@sclabels\" \/>\n<meta name=\"twitter:site\" content=\"@sclabels\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alaina D'Altorio\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"16 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.smithcorona.com\/blog\/pandemic-retail\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.smithcorona.com\/blog\/pandemic-retail\/\"},\"author\":{\"name\":\"Alaina D'Altorio\",\"@id\":\"https:\/\/www.smithcorona.com\/blog\/#\/schema\/person\/1b9fc3da02d7f7eb09679c7abc90ba43\"},\"headline\":\"No Normalcy &#8211; How The Pandemic Effectively Evolved Retail\",\"datePublished\":\"2020-05-21T18:00:27+00:00\",\"dateModified\":\"2023-12-14T19:13:28+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.smithcorona.com\/blog\/pandemic-retail\/\"},\"wordCount\":7085,\"publisher\":{\"@id\":\"https:\/\/www.smithcorona.com\/blog\/#organization\"},\"articleSection\":[\"Industry News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.smithcorona.com\/blog\/pandemic-retail\/\",\"url\":\"https:\/\/www.smithcorona.com\/blog\/pandemic-retail\/\",\"name\":\"No Normalcy - How The Pandemic Effectively Evolved Retail - Barcode Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.smithcorona.com\/blog\/#website\"},\"datePublished\":\"2020-05-21T18:00:27+00:00\",\"dateModified\":\"2023-12-14T19:13:28+00:00\",\"description\":\"Storefront retail businesses are trying to survive the COVID pandemic. 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