{"id":14553,"date":"2023-07-26T14:02:20","date_gmt":"2023-07-26T14:02:20","guid":{"rendered":"https:\/\/www.smithcorona.com\/blog\/?p=14553"},"modified":"2023-12-13T20:38:00","modified_gmt":"2023-12-13T20:38:00","slug":"evolution-of-the-smith-corona-logo","status":"publish","type":"post","link":"https:\/\/www.smithcorona.com\/blog\/evolution-of-the-smith-corona-logo\/","title":{"rendered":"Evolution of the Smith Corona Logo"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start\" style=\"max-width:1144px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-text fusion-text-1\"><p><span style=\"font-weight: 400;\">\u201cA long lasting impact.\u201d That\u2019s the definition of what a legacy leaves behind. Well, there\u2019s no better way to look at the legacy of a company than viewing its logos.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Smith Corona\u2019s brand has been around for decades (over 130 years but who\u2019s counting?), so we\u2019ve gone through a lot of changes &#8211; all better than the next!<\/span><\/p>\n<\/div>\n            <div class=\"smith-corona-featured-image\">\n\n                <img src=\"https:\/\/www.smithcorona.com\/blog\/wp-content\/uploads\/2023\/07\/Evolution_Of_Smith_Corona_Logo_Feature.png\" alt=\"\" width=\"760\" height=\"460\" \/>\n\n            <\/div>\n        <div class=\"fusion-text fusion-text-2\"><p><span style=\"font-weight: 400;\">The evolution of our logos showcases Smith Corona\u2019s innovation and how we continue to grow as a company dedicated to serving our customers and the paper industry.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We\u2019ve put together some of our most recognizable and memorable company logos that have led us to where we are today. Let\u2019s see what you can learn from our journey:<\/span><\/p>\n<\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-0{width:100% !important;margin-top : 0px;margin-bottom : 20px;}.fusion-builder-column-0 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 1.92%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 1.92%;}@media only screen and (max-width:1064px) {.fusion-body .fusion-builder-column-0{width:100% !important;order : 0;}.fusion-builder-column-0 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-0{width:100% !important;order : 0;}.fusion-builder-column-0 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-flex-container.fusion-builder-row-1{ padding-top : 0px;margin-top : 0px;padding-right : 0px;padding-bottom : 0px;margin-bottom : 0px;padding-left : 0px;}<\/style><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start\" style=\"max-width:1144px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><style type=\"text\/css\">@media only screen and (max-width:1064px) {.fusion-title.fusion-title-1{margin-top:5px!important; margin-right:0px!important;margin-bottom:10px!important;margin-left:0px!important;}}@media only screen and (max-width:640px) {.fusion-title.fusion-title-1{margin-top:0px!important; margin-right:0px!important;margin-bottom:20px!important; margin-left:0px!important;}}<\/style><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"margin-top:5px;margin-right:0px;margin-bottom:10px;margin-left:0px;\"><h2 class=\"title-heading-left\" style=\"margin:0;\"><strong>1904<\/strong><\/h2><\/div><div style=\"text-align:center;\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><img width=\"760\" height=\"240\" title=\"Evolution_of_the_Smith_Corona_Logo_1904\" src=\"https:\/\/www.smithcorona.com\/blog\/wp-content\/uploads\/2023\/07\/Evolution_of_the_Smith_Corona_Logo_1904.png\" alt class=\"img-responsive wp-image-14560\" srcset=\"https:\/\/www.smithcorona.com\/blog\/wp-content\/uploads\/2023\/07\/Evolution_of_the_Smith_Corona_Logo_1904-200x63.png 200w, https:\/\/www.smithcorona.com\/blog\/wp-content\/uploads\/2023\/07\/Evolution_of_the_Smith_Corona_Logo_1904-400x126.png 400w, https:\/\/www.smithcorona.com\/blog\/wp-content\/uploads\/2023\/07\/Evolution_of_the_Smith_Corona_Logo_1904-600x189.png 600w, https:\/\/www.smithcorona.com\/blog\/wp-content\/uploads\/2023\/07\/Evolution_of_the_Smith_Corona_Logo_1904.png 760w\" sizes=\"(max-width: 1064px) 100vw, (max-width: 640px) 100vw, 760px\" \/><\/span><\/div><div class=\"fusion-text fusion-text-3\"><p><span style=\"font-weight: 400;\">Long before Smith Corona was Smith Corona, it was L.C. Smith &amp; Bros. The typewriters made from the company were infamous. These reliable machines were used for tasks like war correspondents. And famous authors like Hemingway wrote some of their most prolific works on them. One of the first logos for the company was this iconic 3 horse and horseshoe design. <\/span><\/p>\n<\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-1{width:100% !important;margin-top : 0px;margin-bottom : 20px;}.fusion-builder-column-1 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 1.92%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 1.92%;}@media only screen and (max-width:1064px) {.fusion-body .fusion-builder-column-1{width:100% !important;order : 0;}.fusion-builder-column-1 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-1{width:100% !important;order : 0;}.fusion-builder-column-1 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-flex-container.fusion-builder-row-2{ padding-top : 0px;margin-top : 0px;padding-right : 0px;padding-bottom : 0px;margin-bottom : 0px;padding-left : 0px;}<\/style><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start\" style=\"max-width:1144px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_1 1_1 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><style type=\"text\/css\">@media only screen and (max-width:1064px) {.fusion-title.fusion-title-2{margin-top:5px!important; margin-right:0px!important;margin-bottom:10px!important;margin-left:0px!important;}}@media only screen and (max-width:640px) {.fusion-title.fusion-title-2{margin-top:0px!important; margin-right:0px!important;margin-bottom:20px!important; margin-left:0px!important;}}<\/style><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"margin-top:5px;margin-right:0px;margin-bottom:10px;margin-left:0px;\"><h2 class=\"title-heading-left\" style=\"margin:0;\"><strong>1921<\/strong><\/h2><\/div><div ><span class=\" fusion-imageframe imageframe-none imageframe-2 hover-type-none\"><img width=\"760\" height=\"240\" title=\"Evolution_of_the_Smith_Corona_Logo_1921\" src=\"https:\/\/www.smithcorona.com\/blog\/wp-content\/uploads\/2023\/07\/Evolution_of_the_Smith_Corona_Logo_1921.png\" alt class=\"img-responsive wp-image-14562\" srcset=\"https:\/\/www.smithcorona.com\/blog\/wp-content\/uploads\/2023\/07\/Evolution_of_the_Smith_Corona_Logo_1921-200x63.png 200w, https:\/\/www.smithcorona.com\/blog\/wp-content\/uploads\/2023\/07\/Evolution_of_the_Smith_Corona_Logo_1921-400x126.png 400w, https:\/\/www.smithcorona.com\/blog\/wp-content\/uploads\/2023\/07\/Evolution_of_the_Smith_Corona_Logo_1921-600x189.png 600w, https:\/\/www.smithcorona.com\/blog\/wp-content\/uploads\/2023\/07\/Evolution_of_the_Smith_Corona_Logo_1921.png 760w\" sizes=\"(max-width: 1064px) 100vw, (max-width: 640px) 100vw, 760px\" \/><\/span><\/div><div class=\"fusion-text fusion-text-4\"><p><span style=\"font-weight: 400;\">During the decades this logo was used, several L.C. Smith &amp; Bros. typewriter models displayed an intricate color design, like the one shown above. Specifically, Model No. 2, No. 5, and No. 8. The addition of red, gold, and blue helped the logo pop on the black design of the typewriter. The text in this logo slightly varies from the later 1925 version with the words \u201cTypewriter\u201d and \u201cWriting In Sight\u201d at the bottom.<\/span><\/p>\n<\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-2{width:100% !important;margin-top : 0px;margin-bottom : 20px;}.fusion-builder-column-2 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 1.92%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 1.92%;}@media only screen and (max-width:1064px) {.fusion-body .fusion-builder-column-2{width:100% !important;order : 0;}.fusion-builder-column-2 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-2{width:100% !important;order : 0;}.fusion-builder-column-2 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-flex-container.fusion-builder-row-3{ padding-top : 0px;margin-top : 0px;padding-right : 0px;padding-bottom : 0px;margin-bottom : 0px;padding-left : 0px;}<\/style><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start\" style=\"max-width:1144px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_1 1_1 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><style type=\"text\/css\">@media only screen and (max-width:1064px) {.fusion-title.fusion-title-3{margin-top:5px!important; margin-right:0px!important;margin-bottom:10px!important;margin-left:0px!important;}}@media only screen and (max-width:640px) {.fusion-title.fusion-title-3{margin-top:0px!important; margin-right:0px!important;margin-bottom:20px!important; margin-left:0px!important;}}<\/style><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"margin-top:5px;margin-right:0px;margin-bottom:10px;margin-left:0px;\"><h2 class=\"title-heading-left\" style=\"margin:0;\"><strong>1925<\/strong><\/h2><\/div><div ><span class=\" fusion-imageframe imageframe-none imageframe-3 hover-type-none\"><img width=\"760\" height=\"240\" title=\"Evolution_of_the_Smith_Corona_Logo_1925_Horse\" src=\"https:\/\/www.smithcorona.com\/blog\/wp-content\/uploads\/2023\/07\/Evolution_of_the_Smith_Corona_Logo_1925_Horse.png\" alt class=\"img-responsive wp-image-14564\" srcset=\"https:\/\/www.smithcorona.com\/blog\/wp-content\/uploads\/2023\/07\/Evolution_of_the_Smith_Corona_Logo_1925_Horse-200x63.png 200w, https:\/\/www.smithcorona.com\/blog\/wp-content\/uploads\/2023\/07\/Evolution_of_the_Smith_Corona_Logo_1925_Horse-400x126.png 400w, https:\/\/www.smithcorona.com\/blog\/wp-content\/uploads\/2023\/07\/Evolution_of_the_Smith_Corona_Logo_1925_Horse-600x189.png 600w, https:\/\/www.smithcorona.com\/blog\/wp-content\/uploads\/2023\/07\/Evolution_of_the_Smith_Corona_Logo_1925_Horse.png 760w\" sizes=\"(max-width: 1064px) 100vw, (max-width: 640px) 100vw, 760px\" \/><\/span><\/div><div class=\"fusion-text fusion-text-5\"><p><span style=\"font-weight: 400;\">This version of the L.C. Smith &amp; Bros. logo is almost identical to the 1921 design seen above. However, there are slight design modifications to the horses, and the text that is displayed below the typewriter image in the center. This included the company\u2019s established date of 1903 and \u201cMade in U.S.A.&#8221; text.<\/span><\/p>\n<\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-3{width:100% !important;margin-top : 0px;margin-bottom : 20px;}.fusion-builder-column-3 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 1.92%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 1.92%;}@media only screen and (max-width:1064px) {.fusion-body .fusion-builder-column-3{width:100% !important;order : 0;}.fusion-builder-column-3 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-3{width:100% !important;order : 0;}.fusion-builder-column-3 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-flex-container.fusion-builder-row-4{ padding-top : 0px;margin-top : 0px;padding-right : 0px;padding-bottom : 0px;margin-bottom : 0px;padding-left : 0px;}<\/style><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-5 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start\" style=\"max-width:1144px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_1 1_1 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><style type=\"text\/css\">@media only screen and (max-width:1064px) {.fusion-title.fusion-title-4{margin-top:5px!important; margin-right:0px!important;margin-bottom:10px!important;margin-left:0px!important;}}@media only screen and (max-width:640px) {.fusion-title.fusion-title-4{margin-top:0px!important; margin-right:0px!important;margin-bottom:20px!important; margin-left:0px!important;}}<\/style><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"margin-top:5px;margin-right:0px;margin-bottom:10px;margin-left:0px;\"><h2 class=\"title-heading-left\" style=\"margin:0;\"><strong>1925<\/strong><\/h2><\/div><div style=\"text-align:center;\"><span class=\" fusion-imageframe imageframe-none imageframe-4 hover-type-none\"><img width=\"760\" height=\"180\" title=\"Evolution_of_the_Smith_Corona_Logo_1925 (1)\" src=\"https:\/\/www.smithcorona.com\/blog\/wp-content\/uploads\/2023\/07\/Evolution_of_the_Smith_Corona_Logo_1925-1.png\" alt class=\"img-responsive wp-image-14595\" srcset=\"https:\/\/www.smithcorona.com\/blog\/wp-content\/uploads\/2023\/07\/Evolution_of_the_Smith_Corona_Logo_1925-1-200x47.png 200w, https:\/\/www.smithcorona.com\/blog\/wp-content\/uploads\/2023\/07\/Evolution_of_the_Smith_Corona_Logo_1925-1-400x95.png 400w, https:\/\/www.smithcorona.com\/blog\/wp-content\/uploads\/2023\/07\/Evolution_of_the_Smith_Corona_Logo_1925-1-600x142.png 600w, https:\/\/www.smithcorona.com\/blog\/wp-content\/uploads\/2023\/07\/Evolution_of_the_Smith_Corona_Logo_1925-1.png 760w\" sizes=\"(max-width: 1064px) 100vw, (max-width: 640px) 100vw, 760px\" \/><\/span><\/div><div class=\"fusion-text fusion-text-6\"><p><span style=\"font-weight: 400;\">When the Rose Typewriter company was sold in 1909 to Ben Conger and C.F. Brown, they renamed it the Standard Typewriter Company. It was with the success of the Corona Model No. 3 typewriter (its best selling model!) that garnered another name change in 1914. Thus the Corona Typewriter Company came to be. This typewriter was lightweight and portable, with a platen that folded over the keyboard for easy storage. Correspondents and journalists covering WWI found this Corona model extremely convenient and reliable for their job.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">L.C. Smith &amp; Bros. merged with the Corona Typewriter in 1926 to officially create L.C. Smith and Corona Typewriters, Inc. <\/span><\/p>\n<\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-4{width:100% !important;margin-top : 0px;margin-bottom : 20px;}.fusion-builder-column-4 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 1.92%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 1.92%;}@media only screen and (max-width:1064px) {.fusion-body .fusion-builder-column-4{width:100% !important;order : 0;}.fusion-builder-column-4 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-4{width:100% !important;order : 0;}.fusion-builder-column-4 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-flex-container.fusion-builder-row-5{ padding-top : 0px;margin-top : 0px;padding-right : 0px;padding-bottom : 0px;margin-bottom : 0px;padding-left : 0px;}<\/style><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-6 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start\" style=\"max-width:1144px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion_builder_column_1_1 1_1 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><style type=\"text\/css\">@media only screen and (max-width:1064px) {.fusion-title.fusion-title-5{margin-top:5px!important; margin-right:0px!important;margin-bottom:10px!important;margin-left:0px!important;}}@media only screen and (max-width:640px) {.fusion-title.fusion-title-5{margin-top:0px!important; margin-right:0px!important;margin-bottom:20px!important; margin-left:0px!important;}}<\/style><div class=\"fusion-title title fusion-title-5 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"margin-top:5px;margin-right:0px;margin-bottom:10px;margin-left:0px;\"><h2 class=\"title-heading-left\" style=\"margin:0;\"><strong>1946<\/strong><\/h2><\/div><div style=\"text-align:center;\"><span class=\" fusion-imageframe imageframe-none imageframe-5 hover-type-none\"><img width=\"760\" height=\"180\" title=\"Evolution_of_the_Smith_Corona_Logo_1946 (1)\" src=\"https:\/\/www.smithcorona.com\/blog\/wp-content\/uploads\/2023\/07\/Evolution_of_the_Smith_Corona_Logo_1946-1.png\" alt class=\"img-responsive wp-image-14594\" srcset=\"https:\/\/www.smithcorona.com\/blog\/wp-content\/uploads\/2023\/07\/Evolution_of_the_Smith_Corona_Logo_1946-1-200x47.png 200w, https:\/\/www.smithcorona.com\/blog\/wp-content\/uploads\/2023\/07\/Evolution_of_the_Smith_Corona_Logo_1946-1-400x95.png 400w, https:\/\/www.smithcorona.com\/blog\/wp-content\/uploads\/2023\/07\/Evolution_of_the_Smith_Corona_Logo_1946-1-600x142.png 600w, https:\/\/www.smithcorona.com\/blog\/wp-content\/uploads\/2023\/07\/Evolution_of_the_Smith_Corona_Logo_1946-1.png 760w\" sizes=\"(max-width: 1064px) 100vw, (max-width: 640px) 100vw, 760px\" \/><\/span><\/div><div class=\"fusion-text fusion-text-7\"><p><span style=\"font-weight: 400;\">If you know anything about the Smith Corona history, then you know typewriters weren\u2019t the only thing we manufactured. Firearms also played a big role, dating all the way back to 1877 when L.C. Smith and his older brother, Leroy Smith, joined forces with firearms designer William H. Baker. Both typewriter and gun production, along with products like ammunition and cipher machines, were crucial during WW2 through the company\u2019s supported war efforts.The L.C. Smith brand of shotguns reigned until they were retired in 1972. <\/span><\/p>\n<\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-5{width:100% !important;margin-top : 0px;margin-bottom : 20px;}.fusion-builder-column-5 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 1.92%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 1.92%;}@media only screen and (max-width:1064px) {.fusion-body .fusion-builder-column-5{width:100% !important;order : 0;}.fusion-builder-column-5 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-5{width:100% !important;order : 0;}.fusion-builder-column-5 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-flex-container.fusion-builder-row-6{ padding-top : 0px;margin-top : 0px;padding-right : 0px;padding-bottom : 0px;margin-bottom : 0px;padding-left : 0px;}<\/style><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-7 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start\" style=\"max-width:1144px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-6 fusion_builder_column_1_1 1_1 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><style type=\"text\/css\">@media only screen and (max-width:1064px) {.fusion-title.fusion-title-6{margin-top:5px!important; margin-right:0px!important;margin-bottom:10px!important;margin-left:0px!important;}}@media only screen and (max-width:640px) {.fusion-title.fusion-title-6{margin-top:0px!important; margin-right:0px!important;margin-bottom:20px!important; margin-left:0px!important;}}<\/style><div class=\"fusion-title title fusion-title-6 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"margin-top:5px;margin-right:0px;margin-bottom:10px;margin-left:0px;\"><h2 class=\"title-heading-left\" style=\"margin:0;\"><strong>1947<\/strong><\/h2><\/div><div style=\"text-align:center;\"><span class=\" fusion-imageframe imageframe-none imageframe-6 hover-type-none\"><img width=\"760\" height=\"180\" title=\"Evolution_of_the_Smith_Corona_Logo_1947 (1)\" src=\"https:\/\/www.smithcorona.com\/blog\/wp-content\/uploads\/2023\/07\/Evolution_of_the_Smith_Corona_Logo_1947-1.png\" alt class=\"img-responsive wp-image-14593\" srcset=\"https:\/\/www.smithcorona.com\/blog\/wp-content\/uploads\/2023\/07\/Evolution_of_the_Smith_Corona_Logo_1947-1-200x47.png 200w, https:\/\/www.smithcorona.com\/blog\/wp-content\/uploads\/2023\/07\/Evolution_of_the_Smith_Corona_Logo_1947-1-400x95.png 400w, https:\/\/www.smithcorona.com\/blog\/wp-content\/uploads\/2023\/07\/Evolution_of_the_Smith_Corona_Logo_1947-1-600x142.png 600w, https:\/\/www.smithcorona.com\/blog\/wp-content\/uploads\/2023\/07\/Evolution_of_the_Smith_Corona_Logo_1947-1.png 760w\" sizes=\"(max-width: 1064px) 100vw, (max-width: 640px) 100vw, 760px\" \/><\/span><\/div><div class=\"fusion-text fusion-text-8\"><p><span style=\"font-weight: 400;\">After the war, H.W. Smith was the last Smith brother in charge of the company. And in 1946, he changed the company name to the trusted \u201cSmith Corona\u201d that\u2019s still carried on. Turns out, when the products of your company are built to last, a name is all your logo needs. And it still manages to make an impact with no image necessary. The years that followed saw great changes for Smith Corona.<\/span><\/p>\n<\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-6{width:100% !important;margin-top : 0px;margin-bottom : 20px;}.fusion-builder-column-6 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 1.92%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 1.92%;}@media only screen and (max-width:1064px) {.fusion-body .fusion-builder-column-6{width:100% !important;order : 0;}.fusion-builder-column-6 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-6{width:100% !important;order : 0;}.fusion-builder-column-6 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-flex-container.fusion-builder-row-7{ padding-top : 0px;margin-top : 0px;padding-right : 0px;padding-bottom : 0px;margin-bottom : 0px;padding-left : 0px;}<\/style><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-8 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start\" style=\"max-width:1144px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-7 fusion_builder_column_1_1 1_1 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><style type=\"text\/css\">@media only screen and (max-width:1064px) {.fusion-title.fusion-title-7{margin-top:5px!important; margin-right:0px!important;margin-bottom:10px!important;margin-left:0px!important;}}@media only screen and (max-width:640px) {.fusion-title.fusion-title-7{margin-top:0px!important; margin-right:0px!important;margin-bottom:20px!important; margin-left:0px!important;}}<\/style><div class=\"fusion-title title fusion-title-7 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"margin-top:5px;margin-right:0px;margin-bottom:10px;margin-left:0px;\"><h2 class=\"title-heading-left\" style=\"margin:0;\"><strong>1981<\/strong><\/h2><\/div><div style=\"text-align:center;\"><span class=\" fusion-imageframe imageframe-none imageframe-7 hover-type-none\"><img width=\"760\" height=\"180\" title=\"Evolution_of_the_Smith_Corona_Logo_1981 (1)\" src=\"https:\/\/www.smithcorona.com\/blog\/wp-content\/uploads\/2023\/07\/Evolution_of_the_Smith_Corona_Logo_1981-1.png\" alt class=\"img-responsive wp-image-14592\" srcset=\"https:\/\/www.smithcorona.com\/blog\/wp-content\/uploads\/2023\/07\/Evolution_of_the_Smith_Corona_Logo_1981-1-200x47.png 200w, https:\/\/www.smithcorona.com\/blog\/wp-content\/uploads\/2023\/07\/Evolution_of_the_Smith_Corona_Logo_1981-1-400x95.png 400w, https:\/\/www.smithcorona.com\/blog\/wp-content\/uploads\/2023\/07\/Evolution_of_the_Smith_Corona_Logo_1981-1-600x142.png 600w, https:\/\/www.smithcorona.com\/blog\/wp-content\/uploads\/2023\/07\/Evolution_of_the_Smith_Corona_Logo_1981-1.png 760w\" sizes=\"(max-width: 1064px) 100vw, (max-width: 640px) 100vw, 760px\" \/><\/span><\/div><div class=\"fusion-text fusion-text-9\"><p><span style=\"font-weight: 400;\">When Smith Corona acquired Marchant Calculating Machine Company in 1958, it was to diversify the corporation. Operating a business was becoming more complex, but despite the adversity, Smith Corona saw an opportunity and decided to branch out. To make the logo simple, the \u201cM\u201d acronym from Merchant was added to the \u201cS\u201d and \u201cC\u201d from Smith Corona. <\/span><\/p>\n<\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-7{width:100% !important;margin-top : 0px;margin-bottom : 20px;}.fusion-builder-column-7 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 1.92%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 1.92%;}@media only screen and (max-width:1064px) {.fusion-body .fusion-builder-column-7{width:100% !important;order : 0;}.fusion-builder-column-7 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-7{width:100% !important;order : 0;}.fusion-builder-column-7 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-flex-container.fusion-builder-row-8{ padding-top : 0px;margin-top : 0px;padding-right : 0px;padding-bottom : 0px;margin-bottom : 0px;padding-left : 0px;}<\/style><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-9 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start\" style=\"max-width:1144px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-8 fusion_builder_column_1_1 1_1 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><style type=\"text\/css\">@media only screen and (max-width:1064px) {.fusion-title.fusion-title-8{margin-top:5px!important; margin-right:0px!important;margin-bottom:10px!important;margin-left:0px!important;}}@media only screen and (max-width:640px) {.fusion-title.fusion-title-8{margin-top:0px!important; margin-right:0px!important;margin-bottom:20px!important; margin-left:0px!important;}}<\/style><div class=\"fusion-title title fusion-title-8 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"margin-top:5px;margin-right:0px;margin-bottom:10px;margin-left:0px;\"><h2 class=\"title-heading-left\" style=\"margin:0;\"><strong>1985<\/strong><\/h2><\/div><div style=\"text-align:center;\"><span class=\" fusion-imageframe imageframe-none imageframe-8 hover-type-none\"><img width=\"760\" height=\"180\" title=\"Evolution_of_the_Smith_Corona_Logo_1985 (1)\" src=\"https:\/\/www.smithcorona.com\/blog\/wp-content\/uploads\/2023\/07\/Evolution_of_the_Smith_Corona_Logo_1985-1.png\" alt class=\"img-responsive wp-image-14591\" srcset=\"https:\/\/www.smithcorona.com\/blog\/wp-content\/uploads\/2023\/07\/Evolution_of_the_Smith_Corona_Logo_1985-1-200x47.png 200w, https:\/\/www.smithcorona.com\/blog\/wp-content\/uploads\/2023\/07\/Evolution_of_the_Smith_Corona_Logo_1985-1-400x95.png 400w, https:\/\/www.smithcorona.com\/blog\/wp-content\/uploads\/2023\/07\/Evolution_of_the_Smith_Corona_Logo_1985-1-600x142.png 600w, https:\/\/www.smithcorona.com\/blog\/wp-content\/uploads\/2023\/07\/Evolution_of_the_Smith_Corona_Logo_1985-1.png 760w\" sizes=\"(max-width: 1064px) 100vw, (max-width: 640px) 100vw, 760px\" \/><\/span><\/div><div class=\"fusion-text fusion-text-10\"><p><span style=\"font-weight: 400;\">Electric typewriters and personal word processors equipment in the 80s bore this logo. This included the world\u2019s first laptop word processor (the PWP 270 LT.) which Smith Corona produced in 1989. Sticking to black and white, this design incorporated the Smith Corona name with a combination of bars and lines placed vertically and horizontally, rectangles and ovals. This logo also included lots of partial shading and curved sides for a very tech-like appearance.<\/span><\/p>\n<\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-8{width:100% !important;margin-top : 0px;margin-bottom : 20px;}.fusion-builder-column-8 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 1.92%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 1.92%;}@media only screen and (max-width:1064px) {.fusion-body .fusion-builder-column-8{width:100% !important;order : 0;}.fusion-builder-column-8 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-8{width:100% !important;order : 0;}.fusion-builder-column-8 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-flex-container.fusion-builder-row-9{ padding-top : 0px;margin-top : 0px;padding-right : 0px;padding-bottom : 0px;margin-bottom : 0px;padding-left : 0px;}<\/style><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-10 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start\" style=\"max-width:1144px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-9 fusion_builder_column_1_1 1_1 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><style type=\"text\/css\">@media only screen and (max-width:1064px) {.fusion-title.fusion-title-9{margin-top:5px!important; margin-right:0px!important;margin-bottom:10px!important;margin-left:0px!important;}}@media only screen and (max-width:640px) {.fusion-title.fusion-title-9{margin-top:0px!important; margin-right:0px!important;margin-bottom:20px!important; margin-left:0px!important;}}<\/style><div class=\"fusion-title title fusion-title-9 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"margin-top:5px;margin-right:0px;margin-bottom:10px;margin-left:0px;\"><h2 class=\"title-heading-left\" style=\"margin:0;\"><strong>1997<\/strong><\/h2><\/div><div style=\"text-align:center;\"><span class=\" fusion-imageframe imageframe-none imageframe-9 hover-type-none\"><img width=\"760\" height=\"180\" title=\"Evolution_of_the_Smith_Corona_Logo_1997 (1)\" src=\"https:\/\/www.smithcorona.com\/blog\/wp-content\/uploads\/2023\/07\/Evolution_of_the_Smith_Corona_Logo_1997-1.png\" alt class=\"img-responsive wp-image-14590\" srcset=\"https:\/\/www.smithcorona.com\/blog\/wp-content\/uploads\/2023\/07\/Evolution_of_the_Smith_Corona_Logo_1997-1-200x47.png 200w, https:\/\/www.smithcorona.com\/blog\/wp-content\/uploads\/2023\/07\/Evolution_of_the_Smith_Corona_Logo_1997-1-400x95.png 400w, https:\/\/www.smithcorona.com\/blog\/wp-content\/uploads\/2023\/07\/Evolution_of_the_Smith_Corona_Logo_1997-1-600x142.png 600w, https:\/\/www.smithcorona.com\/blog\/wp-content\/uploads\/2023\/07\/Evolution_of_the_Smith_Corona_Logo_1997-1.png 760w\" sizes=\"(max-width: 1064px) 100vw, (max-width: 640px) 100vw, 760px\" \/><\/span><\/div><div class=\"fusion-text fusion-text-11\"><p><span style=\"font-weight: 400;\">The rapidly expanding small-office and home-office (SOHO) market saw Smith Corona adapting and switching gears. Having come out of bankruptcy, we saw the birth of the abstract \u201cSmith Corona sun\u201d logo and the company tagline: <\/span><b>Smith Corona, the way you want to work<\/b><span style=\"font-weight: 400;\">. Smith Corona Office Supplies like portable electronic typewriters (the VTX- and DTX- models), cordless phones, and fax machines were all part of the new business strategy. If you\u2019re a hoarder of old film ribbons and tape cassette accessories for this equipment, you\u2019ll find this logo on the packaging.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This logo then made its way online after the launch of the website in 1998! And it stuck around for a while, too &#8211; all the way until 2011 before the next logo took its place.<\/span><\/p>\n<\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-9{width:100% !important;margin-top : 0px;margin-bottom : 20px;}.fusion-builder-column-9 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 1.92%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 1.92%;}@media only screen and (max-width:1064px) {.fusion-body .fusion-builder-column-9{width:100% !important;order : 0;}.fusion-builder-column-9 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-9{width:100% !important;order : 0;}.fusion-builder-column-9 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-flex-container.fusion-builder-row-10{ padding-top : 0px;margin-top : 0px;padding-right : 0px;padding-bottom : 0px;margin-bottom : 0px;padding-left : 0px;}<\/style><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-11 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start\" style=\"max-width:1144px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-10 fusion_builder_column_1_1 1_1 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><style type=\"text\/css\">@media only screen and (max-width:1064px) {.fusion-title.fusion-title-10{margin-top:5px!important; margin-right:0px!important;margin-bottom:10px!important;margin-left:0px!important;}}@media only screen and (max-width:640px) {.fusion-title.fusion-title-10{margin-top:0px!important; margin-right:0px!important;margin-bottom:20px!important; margin-left:0px!important;}}<\/style><div class=\"fusion-title title fusion-title-10 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"margin-top:5px;margin-right:0px;margin-bottom:10px;margin-left:0px;\"><h2 class=\"title-heading-left\" style=\"margin:0;\"><strong>2011<\/strong><\/h2><\/div><div style=\"text-align:center;\"><span class=\" fusion-imageframe imageframe-none imageframe-10 hover-type-none\"><img width=\"760\" height=\"180\" title=\"Evolution_of_the_Smith_Corona_Logo_2011 (1)\" src=\"https:\/\/www.smithcorona.com\/blog\/wp-content\/uploads\/2023\/07\/Evolution_of_the_Smith_Corona_Logo_2011-1.png\" alt class=\"img-responsive wp-image-14589\" srcset=\"https:\/\/www.smithcorona.com\/blog\/wp-content\/uploads\/2023\/07\/Evolution_of_the_Smith_Corona_Logo_2011-1-200x47.png 200w, https:\/\/www.smithcorona.com\/blog\/wp-content\/uploads\/2023\/07\/Evolution_of_the_Smith_Corona_Logo_2011-1-400x95.png 400w, https:\/\/www.smithcorona.com\/blog\/wp-content\/uploads\/2023\/07\/Evolution_of_the_Smith_Corona_Logo_2011-1-600x142.png 600w, https:\/\/www.smithcorona.com\/blog\/wp-content\/uploads\/2023\/07\/Evolution_of_the_Smith_Corona_Logo_2011-1.png 760w\" sizes=\"(max-width: 1064px) 100vw, (max-width: 640px) 100vw, 760px\" \/><\/span><\/div><div class=\"fusion-text fusion-text-12\"><p><span style=\"font-weight: 400;\">Our introduction to the internet came with this logo! And it makes sense as Smith Corona was now a presence on the world wide web. Still hanging onto our typewriter roots, typewriter supplies were an option for customers. However, direct thermal and thermal transfer labels and ribbons were now a part of our catalog so including a barcode was key. While sadly the era of the typewriter ended, Smith Corona continued innovating in the thermal labels industry.<\/span><\/p>\n<\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-10{width:100% !important;margin-top : 0px;margin-bottom : 20px;}.fusion-builder-column-10 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 1.92%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 1.92%;}@media only screen and (max-width:1064px) {.fusion-body .fusion-builder-column-10{width:100% !important;order : 0;}.fusion-builder-column-10 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-10{width:100% !important;order : 0;}.fusion-builder-column-10 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-flex-container.fusion-builder-row-11{ padding-top : 0px;margin-top : 0px;padding-right : 0px;padding-bottom : 0px;margin-bottom : 0px;padding-left : 0px;}<\/style><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-12 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start\" style=\"max-width:1144px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-11 fusion_builder_column_1_1 1_1 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><style type=\"text\/css\">@media only screen and (max-width:1064px) {.fusion-title.fusion-title-11{margin-top:5px!important; margin-right:0px!important;margin-bottom:10px!important;margin-left:0px!important;}}@media only screen and (max-width:640px) {.fusion-title.fusion-title-11{margin-top:0px!important; margin-right:0px!important;margin-bottom:20px!important; margin-left:0px!important;}}<\/style><div class=\"fusion-title title fusion-title-11 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"margin-top:5px;margin-right:0px;margin-bottom:10px;margin-left:0px;\"><h2 class=\"title-heading-left\" style=\"margin:0;\"><strong>2015<\/strong><\/h2><\/div><div style=\"text-align:center;\"><span class=\" fusion-imageframe imageframe-none imageframe-11 hover-type-none\"><img width=\"760\" height=\"180\" title=\"Evolution_of_the_Smith_Corona_Logo_2015 (1)\" src=\"https:\/\/www.smithcorona.com\/blog\/wp-content\/uploads\/2023\/07\/Evolution_of_the_Smith_Corona_Logo_2015-1.png\" alt class=\"img-responsive wp-image-14588\" srcset=\"https:\/\/www.smithcorona.com\/blog\/wp-content\/uploads\/2023\/07\/Evolution_of_the_Smith_Corona_Logo_2015-1-200x47.png 200w, https:\/\/www.smithcorona.com\/blog\/wp-content\/uploads\/2023\/07\/Evolution_of_the_Smith_Corona_Logo_2015-1-400x95.png 400w, https:\/\/www.smithcorona.com\/blog\/wp-content\/uploads\/2023\/07\/Evolution_of_the_Smith_Corona_Logo_2015-1-600x142.png 600w, https:\/\/www.smithcorona.com\/blog\/wp-content\/uploads\/2023\/07\/Evolution_of_the_Smith_Corona_Logo_2015-1.png 760w\" sizes=\"(max-width: 1064px) 100vw, (max-width: 640px) 100vw, 760px\" \/><\/span><\/div><div class=\"fusion-text fusion-text-13\"><p><span style=\"font-weight: 400;\">When you need a new logo for your 127 year old (at the time) company, what do you do? Run a contest, of course! With recommendations for the logo to be industrial, economical, and classic, 56 designers entered 322 designs. And this was the winner! Easy to recognize and it invokes our famous brand recognition with the typewriter. Color really made its play with this design, too. The lighter blue tone in the text became a cornerstone for future logos (as you\u2019ll discover below!).<\/span><\/p>\n<\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-11{width:100% !important;margin-top : 0px;margin-bottom : 20px;}.fusion-builder-column-11 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 1.92%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 1.92%;}@media only screen and (max-width:1064px) {.fusion-body .fusion-builder-column-11{width:100% !important;order : 0;}.fusion-builder-column-11 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-11{width:100% !important;order : 0;}.fusion-builder-column-11 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-flex-container.fusion-builder-row-12{ padding-top : 0px;margin-top : 0px;padding-right : 0px;padding-bottom : 0px;margin-bottom : 0px;padding-left : 0px;}<\/style><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-13 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start\" style=\"max-width:1144px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-12 fusion_builder_column_1_1 1_1 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><style type=\"text\/css\">@media only screen and (max-width:1064px) {.fusion-title.fusion-title-12{margin-top:5px!important; margin-right:0px!important;margin-bottom:10px!important;margin-left:0px!important;}}@media only screen and (max-width:640px) {.fusion-title.fusion-title-12{margin-top:0px!important; margin-right:0px!important;margin-bottom:20px!important; margin-left:0px!important;}}<\/style><div class=\"fusion-title title fusion-title-12 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"margin-top:5px;margin-right:0px;margin-bottom:10px;margin-left:0px;\"><h2 class=\"title-heading-left\" style=\"margin:0;\"><strong>2017\u00a0<\/strong><\/h2><\/div><div style=\"text-align:center;\"><span class=\" fusion-imageframe imageframe-none imageframe-12 hover-type-none\"><img width=\"760\" height=\"180\" title=\"Evolution_of_the_Smith_Corona_Logo_2017 (1)\" src=\"https:\/\/www.smithcorona.com\/blog\/wp-content\/uploads\/2023\/07\/Evolution_of_the_Smith_Corona_Logo_2017-1.png\" alt class=\"img-responsive wp-image-14587\" srcset=\"https:\/\/www.smithcorona.com\/blog\/wp-content\/uploads\/2023\/07\/Evolution_of_the_Smith_Corona_Logo_2017-1-200x47.png 200w, https:\/\/www.smithcorona.com\/blog\/wp-content\/uploads\/2023\/07\/Evolution_of_the_Smith_Corona_Logo_2017-1-400x95.png 400w, https:\/\/www.smithcorona.com\/blog\/wp-content\/uploads\/2023\/07\/Evolution_of_the_Smith_Corona_Logo_2017-1-600x142.png 600w, https:\/\/www.smithcorona.com\/blog\/wp-content\/uploads\/2023\/07\/Evolution_of_the_Smith_Corona_Logo_2017-1.png 760w\" sizes=\"(max-width: 1064px) 100vw, (max-width: 640px) 100vw, 760px\" \/><\/span><\/div><div class=\"fusion-text fusion-text-14\"><p><span style=\"font-weight: 400;\">As we became an industry leader in <\/span><a href=\"https:\/\/www.smithcorona.com\/blog\/direct-thermal-vs-thermal-transfer-labels\/\"><span style=\"font-weight: 400;\">thermal and direct thermal labels<\/span><\/a><span style=\"font-weight: 400;\">, we wanted a logo that highlighted a huge sector of what our products were used for: <\/span><a href=\"https:\/\/www.smithcorona.com\/blog\/barcode-101-information\/\"><span style=\"font-weight: 400;\">barcodes<\/span><\/a><span style=\"font-weight: 400;\">. And what could be more fitting than to have it front and center with the Smith Corona name? We did change the text to a bolder, more prominent font, but still kept the light blue color from the previous design. Plus the inclusion of a barcode went on to inspire the next transformation of the Smith Corona logo. <\/span><\/p>\n<\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-12{width:100% !important;margin-top : 0px;margin-bottom : 20px;}.fusion-builder-column-12 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 1.92%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 1.92%;}@media only screen and (max-width:1064px) {.fusion-body .fusion-builder-column-12{width:100% !important;order : 0;}.fusion-builder-column-12 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-12{width:100% !important;order : 0;}.fusion-builder-column-12 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-flex-container.fusion-builder-row-13{ padding-top : 0px;margin-top : 0px;padding-right : 0px;padding-bottom : 0px;margin-bottom : 0px;padding-left : 0px;}<\/style><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-14 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start\" style=\"max-width:1144px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-13 fusion_builder_column_1_1 1_1 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><style type=\"text\/css\">@media only screen and (max-width:1064px) {.fusion-title.fusion-title-13{margin-top:5px!important; margin-right:0px!important;margin-bottom:10px!important;margin-left:0px!important;}}@media only screen and (max-width:640px) {.fusion-title.fusion-title-13{margin-top:0px!important; margin-right:0px!important;margin-bottom:20px!important; margin-left:0px!important;}}<\/style><div class=\"fusion-title title fusion-title-13 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"margin-top:5px;margin-right:0px;margin-bottom:10px;margin-left:0px;\"><h2 class=\"title-heading-left\" style=\"margin:0;\"><strong>2021 &#8211; Current<\/strong><\/h2><\/div><div style=\"text-align:center;\"><span class=\" fusion-imageframe imageframe-none imageframe-13 hover-type-none\"><img width=\"760\" height=\"180\" title=\"Evolution_of_the_Smith_Corona_Logo_2021 (1)\" src=\"https:\/\/www.smithcorona.com\/blog\/wp-content\/uploads\/2023\/07\/Evolution_of_the_Smith_Corona_Logo_2021-1.png\" alt class=\"img-responsive wp-image-14586\" srcset=\"https:\/\/www.smithcorona.com\/blog\/wp-content\/uploads\/2023\/07\/Evolution_of_the_Smith_Corona_Logo_2021-1-200x47.png 200w, https:\/\/www.smithcorona.com\/blog\/wp-content\/uploads\/2023\/07\/Evolution_of_the_Smith_Corona_Logo_2021-1-400x95.png 400w, https:\/\/www.smithcorona.com\/blog\/wp-content\/uploads\/2023\/07\/Evolution_of_the_Smith_Corona_Logo_2021-1-600x142.png 600w, https:\/\/www.smithcorona.com\/blog\/wp-content\/uploads\/2023\/07\/Evolution_of_the_Smith_Corona_Logo_2021-1.png 760w\" sizes=\"(max-width: 1064px) 100vw, (max-width: 640px) 100vw, 760px\" \/><\/span><\/div><div class=\"fusion-text fusion-text-15\"><p><span style=\"font-weight: 400;\">And now we come to our current logo! Harkening back to the first internet logo, Smith Corona wanted to reflect the tagline of the lowest priced labels in the world. The combination of the globe and barcode smoothly transitions to the Smith Corona name. And yes, the famous light blue still makes an appearance with an updated color gradient. You can view this logo anywhere on the <\/span><a href=\"https:\/\/www.smithcorona.com\/\"><span style=\"font-weight: 400;\">Smith Corona website<\/span><\/a><span style=\"font-weight: 400;\">!<\/span><\/p>\n<\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-13{width:100% !important;margin-top : 0px;margin-bottom : 20px;}.fusion-builder-column-13 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 1.92%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 1.92%;}@media only screen and (max-width:1064px) {.fusion-body .fusion-builder-column-13{width:100% !important;order : 0;}.fusion-builder-column-13 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-13{width:100% !important;order : 0;}.fusion-builder-column-13 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-flex-container.fusion-builder-row-14{ padding-top : 0px;margin-top : 0px;padding-right : 0px;padding-bottom : 0px;margin-bottom : 0px;padding-left : 0px;}<\/style><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-15 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start\" style=\"max-width:1144px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-14 fusion_builder_column_1_1 1_1 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><style type=\"text\/css\">@media only screen and (max-width:1064px) {.fusion-title.fusion-title-14{margin-top:5px!important; margin-right:0px!important;margin-bottom:10px!important;margin-left:0px!important;}}@media only screen and (max-width:640px) {.fusion-title.fusion-title-14{margin-top:0px!important; margin-right:0px!important;margin-bottom:20px!important; margin-left:0px!important;}}<\/style><div class=\"fusion-title title fusion-title-14 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"margin-top:5px;margin-right:0px;margin-bottom:10px;margin-left:0px;\"><h2 class=\"title-heading-left\" style=\"margin:0;\"><strong>There You Have It!\u00a0<\/strong><\/h2><\/div><div class=\"fusion-text fusion-text-16\"><p><span style=\"font-weight: 400;\">As you can see, the Smith Corona logo has definitely transformed <\/span><b>a lot<\/b><span style=\"font-weight: 400;\">. <\/span><span style=\"font-weight: 400;\">Our journey from typewriters to electronics to <\/span><a href=\"https:\/\/www.smithcorona.com\/thermal-transfer-labels.html\"><span style=\"font-weight: 400;\">thermal labels<\/span><\/a><span style=\"font-weight: 400;\"> is reflected in the growth of our logo, and is a testament to the changes we continue to make as our company evolves.\u00a0 <\/span><\/p>\n<\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-14{width:100% !important;margin-top : 0px;margin-bottom : 20px;}.fusion-builder-column-14 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 1.92%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 1.92%;}@media only screen and (max-width:1064px) {.fusion-body .fusion-builder-column-14{width:100% !important;order : 0;}.fusion-builder-column-14 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-14{width:100% !important;order : 0;}.fusion-builder-column-14 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-flex-container.fusion-builder-row-15{ padding-top : 0px;margin-top : 0px;padding-right : 0px;padding-bottom : 0px;margin-bottom : 0px;padding-left : 0px;}<\/style><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Logos are a powerful way to show the evolution of a company. And with Smith Corona\u2019s 130 years in business, our logos dramatically changed over time. From complex designs to simple text, the journey of our logos demonstrates Smith Corona\u2019s innovation to finding opportunities when faced with adversity. Check out some of our most iconic designs.<\/p>\n","protected":false},"author":13,"featured_media":14603,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[11],"tags":[],"acf":{"theme_color":"","estimated_reading_time":4,"include_in_most_popular_sidebar":false,"hero_splash_image":14601,"grid_listing_thumbnail":14602,"sidebar_most_popular_thumbnail":14600},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.7.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Evolution of the Smith Corona Logo - Barcode Blog<\/title>\n<meta name=\"description\" content=\"Smith Corona&#039;s logos have seen some dramatic changes over the years. So what&#039;s the history behind each specific design?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.smithcorona.com\/blog\/evolution-of-the-smith-corona-logo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Evolution of the Smith Corona Logo - Barcode Blog\" \/>\n<meta property=\"og:description\" content=\"Smith Corona&#039;s logos have seen some dramatic changes over the years. So what&#039;s the history behind each specific design?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.smithcorona.com\/blog\/evolution-of-the-smith-corona-logo\/\" \/>\n<meta property=\"og:site_name\" content=\"Barcode Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/smithcoronalabels\" \/>\n<meta property=\"article:published_time\" content=\"2023-07-26T14:02:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-12-13T20:38:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.smithcorona.com\/blog\/wp-content\/uploads\/2023\/07\/Evolution_Of_Smith_Corona_Logo_Feature.png\" \/>\n\t<meta property=\"og:image:width\" content=\"760\" \/>\n\t<meta property=\"og:image:height\" content=\"460\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Alaina D&#039;Altorio\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@sclabels\" \/>\n<meta name=\"twitter:site\" content=\"@sclabels\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alaina D'Altorio\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"22 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.smithcorona.com\/blog\/evolution-of-the-smith-corona-logo\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.smithcorona.com\/blog\/evolution-of-the-smith-corona-logo\/\"},\"author\":{\"name\":\"Alaina D'Altorio\",\"@id\":\"https:\/\/www.smithcorona.com\/blog\/#\/schema\/person\/1b9fc3da02d7f7eb09679c7abc90ba43\"},\"headline\":\"Evolution of the Smith Corona Logo\",\"datePublished\":\"2023-07-26T14:02:20+00:00\",\"dateModified\":\"2023-12-13T20:38:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.smithcorona.com\/blog\/evolution-of-the-smith-corona-logo\/\"},\"wordCount\":12050,\"publisher\":{\"@id\":\"https:\/\/www.smithcorona.com\/blog\/#organization\"},\"articleSection\":[\"History\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.smithcorona.com\/blog\/evolution-of-the-smith-corona-logo\/\",\"url\":\"https:\/\/www.smithcorona.com\/blog\/evolution-of-the-smith-corona-logo\/\",\"name\":\"Evolution of the Smith Corona Logo - Barcode Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.smithcorona.com\/blog\/#website\"},\"datePublished\":\"2023-07-26T14:02:20+00:00\",\"dateModified\":\"2023-12-13T20:38:00+00:00\",\"description\":\"Smith Corona's logos have seen some dramatic changes over the years. 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