{"id":11773,"date":"2022-07-27T18:43:10","date_gmt":"2022-07-27T18:43:10","guid":{"rendered":"https:\/\/www.smithcorona.com\/blog\/?p=11773"},"modified":"2023-12-19T16:40:40","modified_gmt":"2023-12-19T16:40:40","slug":"free-shipping-costs-retailers-money","status":"publish","type":"post","link":"https:\/\/www.smithcorona.com\/blog\/free-shipping-costs-retailers-money\/","title":{"rendered":"The Myth of Free Shipping: How It Really Costs Retailers Money"},"content":{"rendered":"

We love free shipping.<\/span><\/p>\n

It\u2019s practically synonymous with online retail nowadays.<\/span><\/p>\n

And shoppers don\u2019t just desire the option at checkout; they expect it.\u00a0<\/span><\/p>\n

66%<\/b> want free shipping<\/span><\/a> on all orders while <\/span>88%<\/b> expect it when their order exceeds a certain amount.\u00a0<\/span><\/p>\n

At this point, free shipping isn\u2019t just a nice perk – it\u2019s essential for retailers to provide.<\/span><\/p>\n

So it makes sense that e-commerce businesses offer it. But unfortunately, <\/span>free shipping isn\u2019t free<\/b>.<\/span><\/p>\n<\/div>\n

\n\n \"\"\n\n <\/div>\n

There is a cost, and it\u2019s always paid by someone.\u00a0<\/span><\/p>\n

While shipping costs can be hidden from consumers, businesses have to consider how this popular feature affects their bottom line.\u00a0<\/span><\/p>\n

Because it does.\u00a0<\/span><\/p>\n

No matter the size of your retail business, you\u2019re probably losing some amount of money on free shipping.<\/span><\/p>\n

And if it isn\u2019t implemented correctly, you could end up losing more.<\/span><\/p>\n<\/div><\/div>