{"id":11350,"date":"2022-03-15T14:09:35","date_gmt":"2022-03-15T14:09:35","guid":{"rendered":"https:\/\/www.smithcorona.com\/blog\/?p=11350"},"modified":"2023-12-19T20:13:39","modified_gmt":"2023-12-19T20:13:39","slug":"mistakes-retail-companies-make-with-returns","status":"publish","type":"post","link":"https:\/\/www.smithcorona.com\/blog\/mistakes-retail-companies-make-with-returns\/","title":{"rendered":"Mistakes Retail Companies Make with Returns"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start\" style=\"max-width:1144px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-text fusion-text-1\"><p><span style=\"font-weight: 400;\">Returns are an inevitable part of the retail industry. And 2021 saw them <\/span><a href=\"https:\/\/nrf.com\/media-center\/press-releases\/retail-returns-increased-761-billion-2021-result-overall-sales-growth\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">increase to a record breaking $761 billion<\/span><\/a><span style=\"font-weight: 400;\">, up <strong>78%<\/strong> from the previous year!\u00a0<\/span><\/p>\n<\/div>\n            <div class=\"smith-corona-featured-image\">\n\n                <img src=\"https:\/\/www.smithcorona.com\/blog\/wp-content\/uploads\/2022\/09\/mistakes-retail-companies-make-with-returns-hero-splash-3.png\" alt=\"\" width=\"760\" height=\"460\" \/>\n\n            <\/div>\n        <div class=\"fusion-text fusion-text-2\"><p><span style=\"font-weight: 400;\">And with ecommerce only continuing to climb year after year, it stands to reason that having a good system in place to handle the continued influx can only benefit retailers in the long run.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Plus, a bad return experience can ultimately spoil the relationship between customers and retailers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And the only thing worse than losing money on returns is losing customers for good.\u00a0<\/span><\/p>\n<\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-0{width:100% !important;margin-top : 0px;margin-bottom : 20px;}.fusion-builder-column-0 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 1.92%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 1.92%;}@media only screen and (max-width:1064px) {.fusion-body .fusion-builder-column-0{width:100% !important;order : 0;}.fusion-builder-column-0 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-0{width:100% !important;order : 0;}.fusion-builder-column-0 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-flex-container.fusion-builder-row-1{ padding-top : 0px;margin-top : 0px;padding-right : 0px;padding-bottom : 0px;margin-bottom : 0px;padding-left : 0px;}<\/style><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start\" style=\"max-width:1144px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><style type=\"text\/css\">@media only screen and (max-width:1064px) {.fusion-title.fusion-title-1{margin-top:5px!important; margin-right:0px!important;margin-bottom:10px!important;margin-left:0px!important;}}@media only screen and (max-width:640px) {.fusion-title.fusion-title-1{margin-top:0px!important; margin-right:0px!important;margin-bottom:20px!important; margin-left:0px!important;}}<\/style><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"margin-top:5px;margin-right:0px;margin-bottom:10px;margin-left:0px;\"><h2 class=\"title-heading-left\" style=\"margin:0;\"><b>Creating Friction with Returns<\/b><\/h2><\/div><div class=\"fusion-text fusion-text-3\" style=\"text-transform:none;\"><p><span style=\"font-weight: 400;\">If you\u2019ve ever had to jump through multiple hoops when making a return, the experience likely left a bad taste in your mouth.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And a desire never to deal with that brand again.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cReverse logistics returns are a place where there [can] be so much friction for customers,\u201d explains Brandon Rael, <\/span><a href=\"https:\/\/www.linkedin.com\/in\/brandonrael\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">BusinessTransformation Leader<\/span><\/a><span style=\"font-weight: 400;\"> at <\/span><a href=\"https:\/\/www.capgemini.com\/us-en\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Capgemini Invent<\/span><\/a><span style=\"font-weight: 400;\">, referring to the multitude of touch points products go through on their way from the consumer back to the retailer.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When compared to forward logistics, <\/span><a href=\"https:\/\/www.smithcorona.com\/blog\/reverse-supply-chain-post-holiday-retail-rush\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">items making their way through the reverse supply chain<\/span><\/a><span style=\"font-weight: 400;\"> have to go through:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Transport<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Receiving<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Inspection<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Sorting<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Reselling\/Recycling\/Scrap<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">A seamless return experience is what keeps customers coming back. Optoro found that <\/span><a href=\"https:\/\/www.optoro.com\/solution-overview\/returns-experience\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">89% of customers<\/span><\/a><span style=\"font-weight: 400;\"> are less likely to shop at a retailer or brand after a bad returns experience, but <\/span><b>97%<\/b><span style=\"font-weight: 400;\"> are more likely to buy again if their experience was positive.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cOften, the most loyal customers are the ones who return the most,\u201d says <\/span><span style=\"font-weight: 400;\">Meagan Knowlton, Director of Sustainability at <\/span><a href=\"https:\/\/www.optoro.com\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Optoro<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To avoid creating bad experiences, retailers shouldn\u2019t shy away from the return process, but rather embrace solutions to ease the strain on their customers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Knowlton continues, \u201cSavvy retailers [should] work to make returns as easy as possible so that consumers aren\u2019t afraid to buy and try.\u201d<\/span><\/p>\n<\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-1{width:100% !important;margin-top : 0px;margin-bottom : 20px;}.fusion-builder-column-1 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 1.92%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 1.92%;}@media only screen and (max-width:1064px) {.fusion-body .fusion-builder-column-1{width:100% !important;order : 0;}.fusion-builder-column-1 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-1{width:100% !important;order : 0;}.fusion-builder-column-1 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-flex-container.fusion-builder-row-2{ padding-top : 0px;margin-top : 0px;padding-right : 0px;padding-bottom : 0px;margin-bottom : 0px;padding-left : 0px;}<\/style><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start\" style=\"max-width:1144px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_1 1_1 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><style type=\"text\/css\">@media only screen and (max-width:1064px) {.fusion-title.fusion-title-2{margin-top:5px!important; margin-right:0px!important;margin-bottom:10px!important;margin-left:0px!important;}}@media only screen and (max-width:640px) {.fusion-title.fusion-title-2{margin-top:0px!important; margin-right:0px!important;margin-bottom:20px!important; margin-left:0px!important;}}<\/style><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"margin-top:5px;margin-right:0px;margin-bottom:10px;margin-left:0px;\"><h2 class=\"title-heading-left\" style=\"margin:0;\"><b>Failure to Implement Cost-Effective RLS<\/b><\/h2><\/div><div class=\"fusion-text fusion-text-4\" style=\"text-transform:none;\"><p><span style=\"font-weight: 400;\">When it comes time for actually processing the returns, having an ineffective system in place will only cost retailers more.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is a huge reason why <\/span><a href=\"https:\/\/www.businessinsider.com\/no-return-refunds-stores-likely-temporary-fix-to-growing-problem-2021-12\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">no-return refunds<\/span><\/a><span style=\"font-weight: 400;\"> were utilized with big-name retailers like Amazon and Target.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cTo process returns costs so much money,\u201d states Liza Amlani, founder of <\/span><a href=\"https:\/\/www.themerchantlife.com\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">The Merchant Life<\/span><\/a><span style=\"font-weight: 400;\"> and Principal at Retail Strategy Group. \u201cThere\u2019s a lot of negativity around returns and the bottom line. This is why some retailers are saying \u2018just keep the product!\u2019 They\u2019re saying \u2018It\u2019s not worth it to us, we\u2019re losing not only margin but manpower.\u2019\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Integrating a proper reverse logistics system can cut costs with shipping, stemming financial losses, minimizing waste, and reducing necessary labor.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So how can companies create a more profitable system to avoid huge losses? There are several options to look into:<\/span><\/p>\n<ol>\n<li><b>Using Reverse Logistics Companies <\/b><span style=\"font-weight: 400;\">&#8211; Companies like Optoro offer <\/span><a href=\"https:\/\/www.optoro.com\/solution-overview\/returns-management\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">data-backed solutions<\/span><\/a><span style=\"font-weight: 400;\"> for retailers and brands for a more efficient return process. \u201cUsing technology that can automate returns processing enables retailers to reduce processing costs and quickly send items back to stock or to resale channels, allowing them to recoup the revenue that would have been lost.\u201d (Knowlton)\u00a0\u00a0<\/span><\/li>\n<li><b>BOPIS <\/b><span style=\"font-weight: 400;\">&#8211; Buy Online, Pickup In Store (BOPIS) can cut some of the shipping costs from returns as customers must make their way to a brick and mortar location to complete the transaction. But returns to stores can also give retailers direct feedback on items and, if common problems are arising with a specific product, retailers have the means to fix the issue and create fewer returns. \u201cBOPIS gives the store a chance to understand why the customer is returning the product.\u201d (Amlani)<\/span><\/li>\n<li><b><\/b><b>QR Codes <\/b><span style=\"font-weight: 400;\">&#8211;<\/span> <a href=\"https:\/\/www.smithcorona.com\/blog\/qr-codes-analyze-consumer-behavior\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">QR code use during the pandemic<\/span><\/a><span style=\"font-weight: 400;\"> offered touchless interactions between retailers and customers. Now the data from each scan is like an industry cheat code on customers and their buying habits, and they\u2019re being utilized both online and at physical stores to give customers more incentive to shop and explore. \u201cQR codes are an easy way to identify customers and the product.\u201d (Rael)<\/span><\/li>\n<\/ol>\n<\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-2{width:100% !important;margin-top : 0px;margin-bottom : 20px;}.fusion-builder-column-2 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 1.92%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 1.92%;}@media only screen and (max-width:1064px) {.fusion-body .fusion-builder-column-2{width:100% !important;order : 0;}.fusion-builder-column-2 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-2{width:100% !important;order : 0;}.fusion-builder-column-2 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-flex-container.fusion-builder-row-3{ padding-top : 0px;margin-top : 0px;padding-right : 0px;padding-bottom : 0px;margin-bottom : 0px;padding-left : 0px;}<\/style><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start\" style=\"max-width:1144px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_1 1_1 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><style type=\"text\/css\">@media only screen and (max-width:1064px) {.fusion-title.fusion-title-3{margin-top:5px!important; margin-right:0px!important;margin-bottom:10px!important;margin-left:0px!important;}}@media only screen and (max-width:640px) {.fusion-title.fusion-title-3{margin-top:0px!important; margin-right:0px!important;margin-bottom:20px!important; margin-left:0px!important;}}<\/style><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"margin-top:5px;margin-right:0px;margin-bottom:10px;margin-left:0px;\"><h2 class=\"title-heading-left\" style=\"margin:0;\"><b>Not Centering The Experience Around the Customer<\/b><\/h2><\/div><div class=\"fusion-text fusion-text-5\" style=\"text-transform:none;\"><p><span style=\"font-weight: 400;\">This shouldn&#8217;t come as a surprise.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s crucial for retailers and brands to know their customer base because understanding who they are and what they want leads to selling better products and experiences.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But even in the face of returns, it\u2019s important to be honest about the process. Leaving customers guessing how to send items back or making the process more complicated than necessary leads to bad experiences and customers abandoning brands.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Even with returns, they\u2019re still part of the equation.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cRetailers should be transparent and clear about their return policies and make the customer experience as seamless as possible,\u201d explains Rael.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Remember that they\u2019re looking to make a connection with a store or brand.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Building and renewing that confidence through efficient return channels, interactive and personal buying technology, is the key to a successful business.<\/span><\/p>\n<\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-3{width:100% !important;margin-top : 0px;margin-bottom : 20px;}.fusion-builder-column-3 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 1.92%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 1.92%;}@media only screen and (max-width:1064px) {.fusion-body .fusion-builder-column-3{width:100% !important;order : 0;}.fusion-builder-column-3 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-3{width:100% !important;order : 0;}.fusion-builder-column-3 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-flex-container.fusion-builder-row-4{ padding-top : 0px;margin-top : 0px;padding-right : 0px;padding-bottom : 0px;margin-bottom : 0px;padding-left : 0px;}<\/style><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-5 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start\" style=\"max-width:1144px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_1 1_1 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-4{width:100% !important;margin-top : 0px;margin-bottom : 20px;}.fusion-builder-column-4 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 1.92%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 1.92%;}@media only screen and (max-width:1064px) {.fusion-body .fusion-builder-column-4{width:100% !important;order : 0;}.fusion-builder-column-4 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-4{width:100% !important;order : 0;}.fusion-builder-column-4 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion_builder_column_1_3 1_3 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div ><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><img width=\"400\" height=\"400\" title=\"Liza Amlani\" src=\"https:\/\/www.smithcorona.com\/blog\/wp-content\/uploads\/2022\/03\/Liza-400x400.png\" alt class=\"img-responsive wp-image-11428\" srcset=\"https:\/\/www.smithcorona.com\/blog\/wp-content\/uploads\/2022\/03\/Liza-200x200.png 200w, https:\/\/www.smithcorona.com\/blog\/wp-content\/uploads\/2022\/03\/Liza-400x400.png 400w, https:\/\/www.smithcorona.com\/blog\/wp-content\/uploads\/2022\/03\/Liza.png 482w\" sizes=\"(max-width: 1064px) 100vw, (max-width: 640px) 100vw, 400px\" \/><\/span><\/div><style type=\"text\/css\">@media only screen and (max-width:1064px) {.fusion-title.fusion-title-4{margin-top:5px!important; margin-right:0px!important;margin-bottom:10px!important;margin-left:0px!important;}}@media only screen and (max-width:640px) {.fusion-title.fusion-title-4{margin-top:0px!important; margin-right:0px!important;margin-bottom:20px!important; margin-left:0px!important;}}<\/style><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-text fusion-title-size-five\" style=\"margin-top:5px;margin-right:0px;margin-bottom:10px;margin-left:0px;\"><h5 class=\"title-heading-left\" style=\"margin:0;line-height:-10;\"><p style=\"text-align: center;\"><strong>Liza Amlani\u00a0<\/strong><\/p><\/h5><\/div><style type=\"text\/css\">@media only screen and (max-width:1064px) {.fusion-title.fusion-title-5{margin-top:-10px!important; margin-right:0px!important;margin-bottom:10px!important;margin-left:0px!important;}}@media only screen and (max-width:640px) {.fusion-title.fusion-title-5{margin-top:0px!important; margin-right:0px!important;margin-bottom:20px!important; margin-left:0px!important;}}<\/style><div class=\"fusion-title title fusion-title-5 fusion-sep-none fusion-title-text fusion-title-size-five\" style=\"margin-top:-10px;margin-right:0px;margin-bottom:10px;margin-left:0px;\"><h5 class=\"title-heading-left\" style=\"margin:0;\"><p style=\"text-align: center;\">Founder of The Merchant Life<\/p><\/h5><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-5{width:33.333333333333% !important;margin-top : 0px;margin-bottom : 20px;}.fusion-builder-column-5 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 5.76%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 5.76%;}@media only screen and (max-width:1064px) {.fusion-body .fusion-builder-column-5{width:100% !important;order : 0;}.fusion-builder-column-5 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-5{width:100% !important;order : 0;}.fusion-builder-column-5 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-6 fusion_builder_column_1_3 1_3 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div ><span class=\" fusion-imageframe imageframe-none imageframe-2 hover-type-none\"><img width=\"400\" height=\"400\" title=\"Brandon Rael\" src=\"https:\/\/www.smithcorona.com\/blog\/wp-content\/uploads\/2022\/03\/Brandon-Rael-Profile-Photo-Resize-400x400.jpg\" alt class=\"img-responsive wp-image-11425\" srcset=\"https:\/\/www.smithcorona.com\/blog\/wp-content\/uploads\/2022\/03\/Brandon-Rael-Profile-Photo-Resize-200x200.jpg 200w, https:\/\/www.smithcorona.com\/blog\/wp-content\/uploads\/2022\/03\/Brandon-Rael-Profile-Photo-Resize-400x400.jpg 400w, https:\/\/www.smithcorona.com\/blog\/wp-content\/uploads\/2022\/03\/Brandon-Rael-Profile-Photo-Resize.jpg 482w\" sizes=\"(max-width: 1064px) 100vw, (max-width: 640px) 100vw, 400px\" \/><\/span><\/div><style type=\"text\/css\">@media only screen and (max-width:1064px) {.fusion-title.fusion-title-6{margin-top:5px!important; margin-right:0px!important;margin-bottom:10px!important;margin-left:0px!important;}}@media only screen and (max-width:640px) {.fusion-title.fusion-title-6{margin-top:0px!important; margin-right:0px!important;margin-bottom:20px!important; margin-left:0px!important;}}<\/style><div class=\"fusion-title title fusion-title-6 fusion-sep-none fusion-title-text fusion-title-size-five\" style=\"margin-top:5px;margin-right:0px;margin-bottom:10px;margin-left:0px;\"><h5 class=\"title-heading-left\" style=\"margin:0;line-height:-10;\"><p style=\"text-align: center;\"><strong>Brandon Rael <\/strong><\/p><\/h5><\/div><style type=\"text\/css\">@media only screen and (max-width:1064px) {.fusion-title.fusion-title-7{margin-top:-10px!important; margin-right:0px!important;margin-bottom:10px!important;margin-left:0px!important;}}@media only screen and (max-width:640px) {.fusion-title.fusion-title-7{margin-top:0px!important; margin-right:0px!important;margin-bottom:20px!important; margin-left:0px!important;}}<\/style><div class=\"fusion-title title fusion-title-7 fusion-sep-none fusion-title-text fusion-title-size-five\" style=\"margin-top:-10px;margin-right:0px;margin-bottom:10px;margin-left:0px;\"><h5 class=\"title-heading-left\" style=\"margin:0;\"><p style=\"text-align: center;\">Business Transformation Leader at Capgemini Invent<\/p><\/h5><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-6{width:33.333333333333% !important;margin-top : 0px;margin-bottom : 20px;}.fusion-builder-column-6 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 5.76%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 5.76%;}@media only screen and (max-width:1064px) {.fusion-body .fusion-builder-column-6{width:100% !important;order : 0;}.fusion-builder-column-6 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-6{width:100% !important;order : 0;}.fusion-builder-column-6 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-7 fusion_builder_column_1_3 1_3 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div ><span class=\" fusion-imageframe imageframe-none imageframe-3 hover-type-none\"><img width=\"400\" height=\"400\" title=\"Meagan Knowlton\" src=\"https:\/\/www.smithcorona.com\/blog\/wp-content\/uploads\/2022\/03\/MeaganKnowltonHeadshot-400x400.png\" alt class=\"img-responsive wp-image-11420\" srcset=\"https:\/\/www.smithcorona.com\/blog\/wp-content\/uploads\/2022\/03\/MeaganKnowltonHeadshot-200x200.png 200w, https:\/\/www.smithcorona.com\/blog\/wp-content\/uploads\/2022\/03\/MeaganKnowltonHeadshot-400x400.png 400w, https:\/\/www.smithcorona.com\/blog\/wp-content\/uploads\/2022\/03\/MeaganKnowltonHeadshot.png 482w\" sizes=\"(max-width: 1064px) 100vw, (max-width: 640px) 100vw, 400px\" \/><\/span><\/div><style type=\"text\/css\">@media only screen and (max-width:1064px) {.fusion-title.fusion-title-8{margin-top:5px!important; margin-right:0px!important;margin-bottom:10px!important;margin-left:0px!important;}}@media only screen and (max-width:640px) {.fusion-title.fusion-title-8{margin-top:0px!important; margin-right:0px!important;margin-bottom:20px!important; margin-left:0px!important;}}<\/style><div class=\"fusion-title title fusion-title-8 fusion-sep-none fusion-title-text fusion-title-size-five\" style=\"margin-top:5px;margin-right:0px;margin-bottom:10px;margin-left:0px;\"><h5 class=\"title-heading-left\" style=\"margin:0;line-height:-10;\"><p style=\"text-align: center;\"><strong>Meagan Knowlton <\/strong><\/p><\/h5><\/div><style type=\"text\/css\">@media only screen and (max-width:1064px) {.fusion-title.fusion-title-9{margin-top:-10px!important; margin-right:0px!important;margin-bottom:10px!important;margin-left:0px!important;}}@media only screen and (max-width:640px) {.fusion-title.fusion-title-9{margin-top:0px!important; margin-right:0px!important;margin-bottom:20px!important; margin-left:0px!important;}}<\/style><div class=\"fusion-title title fusion-title-9 fusion-sep-none fusion-title-text fusion-title-size-five\" style=\"margin-top:-10px;margin-right:0px;margin-bottom:10px;margin-left:0px;\"><h5 class=\"title-heading-left\" style=\"margin:0;\"><p style=\"text-align: center;\">Director of Sustainability at Optoro<\/p><\/h5><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-7{width:33.333333333333% !important;margin-top : 0px;margin-bottom : 20px;}.fusion-builder-column-7 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 5.76%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 5.76%;}@media only screen and (max-width:1064px) {.fusion-body .fusion-builder-column-7{width:100% !important;order : 0;}.fusion-builder-column-7 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-7{width:100% !important;order : 0;}.fusion-builder-column-7 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-flex-container.fusion-builder-row-5{ padding-top : 0px;margin-top : 0px;padding-right : 0px;padding-bottom : 0px;margin-bottom : 0px;padding-left : 0px;}<\/style><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Returns have hit an all time high never before seen in the retail industry. Companies are struggling to deal with the growing influx, many losing money in the process. But they don&#8217;t have to. We&#8217;re sharing insider secrets from retail and logistic experts on mistakes businesses should avoid to create less friction with returns.<\/p>\n","protected":false},"author":13,"featured_media":12994,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[78],"tags":[],"acf":{"theme_color":"","estimated_reading_time":4,"include_in_most_popular_sidebar":false,"hero_splash_image":12686,"grid_listing_thumbnail":12687,"sidebar_most_popular_thumbnail":12689},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.7.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mistakes Retail Companies Make with Returns - Barcode Blog<\/title>\n<meta name=\"description\" content=\"With record number returns this year, retail companies should avoid these mistakes to create less friction during the process.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.smithcorona.com\/blog\/mistakes-retail-companies-make-with-returns\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mistakes Retail Companies Make with Returns - Barcode Blog\" \/>\n<meta property=\"og:description\" content=\"With record number returns this year, retail companies should avoid these mistakes to create less friction during the process.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.smithcorona.com\/blog\/mistakes-retail-companies-make-with-returns\/\" \/>\n<meta property=\"og:site_name\" content=\"Barcode Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/smithcoronalabels\" \/>\n<meta property=\"article:published_time\" content=\"2022-03-15T14:09:35+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-12-19T20:13:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.smithcorona.com\/blog\/wp-content\/uploads\/2022\/09\/mistakes-retail-companies-make-with-returns-hero-splash-3.png\" \/>\n\t<meta property=\"og:image:width\" content=\"760\" \/>\n\t<meta property=\"og:image:height\" content=\"460\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Alaina D&#039;Altorio\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@sclabels\" \/>\n<meta name=\"twitter:site\" content=\"@sclabels\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alaina D'Altorio\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"15 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.smithcorona.com\/blog\/mistakes-retail-companies-make-with-returns\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.smithcorona.com\/blog\/mistakes-retail-companies-make-with-returns\/\"},\"author\":{\"name\":\"Alaina D'Altorio\",\"@id\":\"https:\/\/www.smithcorona.com\/blog\/#\/schema\/person\/1b9fc3da02d7f7eb09679c7abc90ba43\"},\"headline\":\"Mistakes Retail Companies Make with Returns\",\"datePublished\":\"2022-03-15T14:09:35+00:00\",\"dateModified\":\"2023-12-19T20:13:39+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.smithcorona.com\/blog\/mistakes-retail-companies-make-with-returns\/\"},\"wordCount\":7550,\"publisher\":{\"@id\":\"https:\/\/www.smithcorona.com\/blog\/#organization\"},\"articleSection\":[\"Business Resources\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.smithcorona.com\/blog\/mistakes-retail-companies-make-with-returns\/\",\"url\":\"https:\/\/www.smithcorona.com\/blog\/mistakes-retail-companies-make-with-returns\/\",\"name\":\"Mistakes Retail Companies Make with Returns - 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