{"id":10553,"date":"2021-10-27T17:37:57","date_gmt":"2021-10-27T17:37:57","guid":{"rendered":"https:\/\/www.smithcorona.com\/blog\/?p=10553"},"modified":"2022-09-28T20:05:27","modified_gmt":"2022-09-28T20:05:27","slug":"jocelyn-sheltraw","status":"publish","type":"post","link":"https:\/\/www.smithcorona.com\/blog\/jocelyn-sheltraw\/","title":{"rendered":"Jocelyn Sheltraw"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start\" style=\"max-width:1144px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div style=\"text-align:center;\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><img width=\"1200\" height=\"350\" src=\"https:\/\/www.smithcorona.com\/blog\/wp-content\/uploads\/2021\/10\/Jocelyn_banner-1200x350.png\" alt class=\"img-responsive wp-image-10554\" srcset=\"https:\/\/www.smithcorona.com\/blog\/wp-content\/uploads\/2021\/10\/Jocelyn_banner-200x58.png 200w, https:\/\/www.smithcorona.com\/blog\/wp-content\/uploads\/2021\/10\/Jocelyn_banner-400x117.png 400w, https:\/\/www.smithcorona.com\/blog\/wp-content\/uploads\/2021\/10\/Jocelyn_banner-600x175.png 600w, https:\/\/www.smithcorona.com\/blog\/wp-content\/uploads\/2021\/10\/Jocelyn_banner-800x233.png 800w, https:\/\/www.smithcorona.com\/blog\/wp-content\/uploads\/2021\/10\/Jocelyn_banner-1200x350.png 1200w\" sizes=\"(max-width: 1064px) 100vw, (max-width: 640px) 100vw, 1200px\" \/><\/span><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-0{width:100% !important;margin-top : 0px;margin-bottom : 20px;}.fusion-builder-column-0 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 1.92%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 1.92%;}@media only screen and (max-width:1064px) {.fusion-body .fusion-builder-column-0{width:100% !important;order : 0;}.fusion-builder-column-0 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-0{width:100% !important;order : 0;}.fusion-builder-column-0 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;background-color:#efefef;padding: 0px 0px 0px 0px;\"><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-1{width:100% !important;margin-top : 0px;margin-bottom : 20px;}.fusion-builder-column-1 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 1.92%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 1.92%;}@media only screen and (max-width:1064px) {.fusion-body .fusion-builder-column-1{width:100% !important;order : 0;}.fusion-builder-column-1 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-1{width:100% !important;order : 0;}.fusion-builder-column-1 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-flex-container.fusion-builder-row-1{ padding-top : 0px;margin-top : 0px;padding-right : 0px;padding-bottom : 0px;margin-bottom : 0px;padding-left : 0px;}<\/style><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start\" style=\"max-width:1144px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_1 1_1 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:10px;margin-bottom:10px;width:100%;\"><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-2{width:100% !important;margin-top : 0px;margin-bottom : 20px;}.fusion-builder-column-2 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 1.92%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 1.92%;}@media only screen and (max-width:1064px) {.fusion-body .fusion-builder-column-2{width:100% !important;order : 0;}.fusion-builder-column-2 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-2{width:100% !important;order : 0;}.fusion-builder-column-2 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-flex-container.fusion-builder-row-2{ padding-top : 0px;margin-top : 0px;padding-right : 0px;padding-bottom : 0px;margin-bottom : 0px;padding-left : 0px;}<\/style><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start\" style=\"max-width:1144px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_3_4 3_4 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-text fusion-text-1\"><p><span style=\"font-weight: 400\">For Jocelyn Sheltraw, it\u2019s about cannabis in real-time.<\/span><\/p>\n<p><span style=\"font-weight: 400\">As the Head of Industry Relations for <\/span><a href=\"https:\/\/www.headset.io\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400\">Headset.io<\/span><\/a><span style=\"font-weight: 400\">, her company provides the intelligence cannabis operators need to navigate an emerging industry by providing the software and data to understand cannabis sales and consumer trends.\u00a0\u00a0\u00a0<\/span><span style=\"font-weight: 400\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u201cUnderstanding what types of products people like to buy, who different customer groups are, and why they consume have traditionally been challenging insights for retailers and operators to understand. A lot of people are creating products and flying blind as to who their consumer is.\u201d Sheltraw says, referring to the constantly growing and changing market.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u201cOver the last 3+ years we\u2019re seeing more technologies and better data emerge that are going to help operators understand evolving market and consumer trends, and our philosophy at Headset is that it\u2019s important that people have insight into what\u2019s happening in real-time because this industry is moving so fast\u201d.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Sheltraw is responsible for building Headset\u2019s brand awareness and market expansion across the US and Canada. Her days are spent meeting with Retailers, Brands, Associations, Policymakers, and she helps them understand the trends Headset see\u2019s and how to use the data within their operation.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">As anyone in the cannabis space can expand on, consumer experience is everything. This includes the experience they have with branding. Sheltraw, who previously held positions in advertising and technology, believes brands that understand their ethos do well in the industry.<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u201cThe brands that really are thoughtful and take time to communicate their ethos, you see that,\u201d she explains. \u201cIt\u2019s palpable in the brand.\u201d\u00a0<\/span><\/p>\n<\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-3{width:75% !important;margin-top : 0px;margin-bottom : 20px;}.fusion-builder-column-3 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 2.56%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 2.56%;}@media only screen and (max-width:1064px) {.fusion-body .fusion-builder-column-3{width:100% !important;order : 0;}.fusion-builder-column-3 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-3{width:100% !important;order : 0;}.fusion-builder-column-3 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_4 1_4 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:10px;margin-bottom:10px;width:100%;\"><\/div><div ><span class=\" fusion-imageframe imageframe-none imageframe-2 hover-type-none\"><img width=\"620\" height=\"137\" title=\"Headset.io Logo\" src=\"https:\/\/www.smithcorona.com\/blog\/wp-content\/uploads\/2021\/10\/Headset.io-Logo-e1635356150325.png\" alt class=\"img-responsive wp-image-10558\" srcset=\"https:\/\/www.smithcorona.com\/blog\/wp-content\/uploads\/2021\/10\/Headset.io-Logo-e1635356150325-200x44.png 200w, https:\/\/www.smithcorona.com\/blog\/wp-content\/uploads\/2021\/10\/Headset.io-Logo-e1635356150325-400x88.png 400w, https:\/\/www.smithcorona.com\/blog\/wp-content\/uploads\/2021\/10\/Headset.io-Logo-e1635356150325-600x133.png 600w, https:\/\/www.smithcorona.com\/blog\/wp-content\/uploads\/2021\/10\/Headset.io-Logo-e1635356150325.png 620w\" sizes=\"(max-width: 1064px) 100vw, (max-width: 640px) 100vw, 400px\" \/><\/span><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:5px;margin-bottom:5px;width:100%;\"><\/div><div class=\"fusion-text fusion-text-2\"><p style=\"text-align: center\"><strong>Jocelyn Sheltraw<br \/>\n<\/strong>Head of Industry Relations<br \/>\n<a href=\"https:\/\/www.headset.io\/\" target=\"_blank\" rel=\"nofollow noopener\">Headset.io<\/a><\/p>\n<\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-4{width:25% !important;margin-top : 0px;margin-bottom : 20px;}.fusion-builder-column-4 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 7.68%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 7.68%;}@media only screen and (max-width:1064px) {.fusion-body .fusion-builder-column-4{width:100% !important;order : 0;}.fusion-builder-column-4 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-4{width:100% !important;order : 0;}.fusion-builder-column-4 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion_builder_column_1_1 1_1 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-text fusion-text-3\"><p><span style=\"font-weight: 400\">When brands understand the values they are providing back into the market, they are able to better communicate with their audience and build a better name for themselves. And for cannabis brands, connecting with an audience through their product is crucial.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Sheltraw plays a key role in this connection.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">As the lead on new market expansion, she connects her network, presents market opportunities, and educates teams on how to integrate the presented data into business solutions and strategies. Being a voice in the cannabis market, her shared learnings continue to help build an ever-evolving industry.\u00a0\u00a0\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.headset.io\/cannabis-market-data\/gen-z-category-wallet-share-in-california\"><span style=\"font-weight: 400\">New data from Headset<\/span><\/a><span style=\"font-weight: 400\"> shows one group of consumers that brands should make note of: Gen Z women.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">It shows this generation as the fastest-growing group across the cannabis industry. In California where vape culture is very dominant, sales of vape pens with this group have skyrocketed.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u201cFor the first time ever,\u201d says Sheltraw, \u201cwe saw that [with] Gen Z women, vape had been their highest category of sales.\u201d This is in comparison to other generations where flower has always been the largest category of sales. \u201cWe hadn\u2019t seen data prior to any generation [do this].\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400\">Despite the number of roles women hold in cannabis is declining, current data clearly illustrates how much women continue to diversify the market. It\u2019s a reminder to women working in cannabis or looking to venture into the cannabis space that this industry needs them.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Sheltraw\u2019s advice?<\/span><\/p>\n<p><b>\u201cNetwork, network, network! <\/b><b>Anyone can be part of this community but you have to put yourself out there!\u201d <\/b><\/p>\n<\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-5{width:100% !important;margin-top : 0px;margin-bottom : 20px;}.fusion-builder-column-5 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 1.92%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 1.92%;}@media only screen and (max-width:1064px) {.fusion-body .fusion-builder-column-5{width:100% !important;order : 0;}.fusion-builder-column-5 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-5{width:100% !important;order : 0;}.fusion-builder-column-5 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-flex-container.fusion-builder-row-3{ padding-top : 0px;margin-top : 0px;padding-right : 0px;padding-bottom : 0px;margin-bottom : 0px;padding-left : 0px;}<\/style><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start\" style=\"max-width:1144px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-6 fusion_builder_column_1_5 1_5 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div ><style>.fusion-body .fusion-button.button-1{border-color:#ffffff;border-radius:2px 2px 2px 2px;background:#c96845;}.fusion-body .fusion-button.button-1 .fusion-button-text,.fusion-body .fusion-button.button-1 i,.fusion-body .fusion-button.button-1:hover .fusion-button-text,.fusion-body .fusion-button.button-1:hover i,.fusion-body .fusion-button.button-1:focus .fusion-button-text,.fusion-body .fusion-button.button-1:focus i,.fusion-body .fusion-button.button-1:active .fusion-button-text,.fusion-body .fusion-button.button-1:active i{color:#ffffff;}.fusion-body .fusion-button.button-1:hover,.fusion-body .fusion-button.button-1:active,.fusion-body .fusion-button.button-1:focus{border-color:#ffffff;background:#c96845;}<\/style><a class=\"fusion-button button-flat button-medium button-custom button-1 fusion-button-default-span fusion-button-default-type\" target=\"_self\" href=\" https:\/\/www.smithcorona.com\/blog\/wanda-james\/\"><i class=\"fa-arrow-left fas button-icon-left\" aria-hidden=\"true\"><\/i><span class=\"fusion-button-text\"><\/span><\/a><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:5px;margin-bottom:5px;width:100%;\"><\/div><div class=\"fusion-text fusion-text-4\"><p><strong>Wanda James<\/strong><\/p>\n<\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-6{width:20% !important;margin-top : 0px;margin-bottom : 20px;}.fusion-builder-column-6 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 9.6%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 9.6%;}@media only screen and (max-width:1064px) {.fusion-body .fusion-builder-column-6{width:100% !important;order : 0;}.fusion-builder-column-6 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-6{width:100% !important;order : 0;}.fusion-builder-column-6 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-7 fusion_builder_column_1_5 1_5 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-7{width:20% !important;margin-top : 0px;margin-bottom : 20px;}.fusion-builder-column-7 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 9.6%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 9.6%;}@media only screen and (max-width:1064px) {.fusion-body .fusion-builder-column-7{width:100% !important;order : 0;}.fusion-builder-column-7 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-7{width:100% !important;order : 0;}.fusion-builder-column-7 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-8 fusion_builder_column_1_5 1_5 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:5px;margin-bottom:5px;width:100%;\"><\/div><div class=\"fusion-text fusion-text-5\"><p><a href=\"https:\/\/www.smithcorona.com\/blog\/13-women-defying-the-cannabis-industry-shutout\/\"><span style=\"color: #999999\"><strong>Back to Main Page<\/strong><\/span><\/a><\/p>\n<\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-8{width:20% !important;margin-top : 0px;margin-bottom : 20px;}.fusion-builder-column-8 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 9.6%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 9.6%;}@media only screen and (max-width:1064px) {.fusion-body 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top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div style=\"text-align:center;\"><style>.fusion-body .fusion-button.button-2{border-color:#ffffff;border-radius:2px 2px 2px 2px;background:#c96845;}.fusion-body .fusion-button.button-2 .fusion-button-text,.fusion-body .fusion-button.button-2 i,.fusion-body .fusion-button.button-2:hover .fusion-button-text,.fusion-body .fusion-button.button-2:hover i,.fusion-body .fusion-button.button-2:focus .fusion-button-text,.fusion-body .fusion-button.button-2:focus i,.fusion-body .fusion-button.button-2:active .fusion-button-text,.fusion-body .fusion-button.button-2:active i{color:#ffffff;}.fusion-body .fusion-button.button-2:hover,.fusion-body .fusion-button.button-2:active,.fusion-body .fusion-button.button-2:focus{border-color:#ffffff;background:#c96845;}<\/style><a class=\"fusion-button button-flat button-medium button-custom button-2 fusion-button-default-span fusion-button-default-type\" target=\"_self\" href=\"https:\/\/www.smithcorona.com\/blog\/mara-gordon\/\"><span class=\"fusion-button-text\"><\/span><i class=\"fa-arrow-right fas button-icon-right\" aria-hidden=\"true\"><\/i><\/a><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:5px;margin-bottom:5px;width:100%;\"><\/div><div class=\"fusion-text fusion-text-6\"><p style=\"text-align: center\"><strong>Mara Gordon\u00a0<\/strong><\/p>\n<\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-10{width:20% !important;margin-top : 0px;margin-bottom : 20px;}.fusion-builder-column-10 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 9.6%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 9.6%;}@media only screen and (max-width:1064px) {.fusion-body .fusion-builder-column-10{width:100% !important;order : 0;}.fusion-builder-column-10 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-10{width:100% !important;order : 0;}.fusion-builder-column-10 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-flex-container.fusion-builder-row-4{ padding-top : 0px;margin-top : 0px;padding-right : 0px;padding-bottom : 0px;margin-bottom : 0px;padding-left : 0px;}<\/style><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tracking cannabis in real-time means understanding the ever-changing cannabis market. That&#8217;s what Jocelyn Sheltraw is accomplishing as Head of Industry Relations at Headset. We spoke to Jocelyn about her key role in connecting the dots between what consumers want in their cannabis products and how brands can use the data to better communicate with their audience.<\/p>\n","protected":false},"author":13,"featured_media":10402,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[74],"tags":[],"acf":{"theme_color":"","estimated_reading_time":3,"include_in_most_popular_sidebar":false,"hero_splash_image":13282,"grid_listing_thumbnail":13258,"sidebar_most_popular_thumbnail":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.7.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Jocelyn Sheltraw - Barcode Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.smithcorona.com\/blog\/jocelyn-sheltraw\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jocelyn Sheltraw - Barcode Blog\" \/>\n<meta property=\"og:description\" content=\"Tracking cannabis in real-time means understanding the ever-changing cannabis market. 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