1.0Barcode Bloghttps://www.smithcorona.com/blogAlaina D'Altoriohttps://www.smithcorona.com/blog/author/alaina/rich600338<blockquote class="wp-embedded-content" data-secret="BYO6I6y3i3"><a href="https://www.smithcorona.com/blog/jocelyn-sheltraw/">Jocelyn Sheltraw</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.smithcorona.com/blog/jocelyn-sheltraw/embed/#?secret=BYO6I6y3i3" width="600" height="338" title="“Jocelyn Sheltraw” — Barcode Blog" data-secret="BYO6I6y3i3" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script type="text/javascript"> /*! This file is auto-generated */ !function(c,d){"use strict";var e=!1,o=!1;if(d.querySelector)if(c.addEventListener)e=!0;if(c.wp=c.wp||{},c.wp.receiveEmbedMessage);else if(c.wp.receiveEmbedMessage=function(e){var t=e.data;if(!t);else if(!(t.secret||t.message||t.value));else if(/[^a-zA-Z0-9]/.test(t.secret));else{for(var r,s,a,i=d.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),n=d.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),o=new RegExp("^https?:$","i"),l=0;l<n.length;l++)n[l].style.display="none";for(l=0;l<i.length;l++)if(r=i[l],e.source!==r.contentWindow);else{if(r.removeAttribute("style"),"height"===t.message){if(1e3<(s=parseInt(t.value,10)))s=1e3;else if(~~s<200)s=200;r.height=s}if("link"===t.message)if(s=d.createElement("a"),a=d.createElement("a"),s.href=r.getAttribute("src"),a.href=t.value,!o.test(a.protocol));else if(a.host===s.host)if(d.activeElement===r)c.top.location.href=t.value}}},e)c.addEventListener("message",c.wp.receiveEmbedMessage,!1),d.addEventListener("DOMContentLoaded",t,!1),c.addEventListener("load",t,!1);function t(){if(o);else{o=!0;for(var e,t,r,s=-1!==navigator.appVersion.indexOf("MSIE 10"),a=!!navigator.userAgent.match(/Trident.*rv:11\./),i=d.querySelectorAll("iframe.wp-embedded-content"),n=0;n<i.length;n++){if(!(r=(t=i[n]).getAttribute("data-secret")))r=Math.random().toString(36).substr(2,10),t.src+="#?secret="+r,t.setAttribute("data-secret",r);if(s||a)(e=t.cloneNode(!0)).removeAttribute("security"),t.parentNode.replaceChild(e,t);t.contentWindow.postMessage({message:"ready",secret:r},"*")}}}}(window,document); </script> https://www.smithcorona.com/blog/wp-content/uploads/2021/10/Jocelyn_circle-1024x1024.png10241024Tracking cannabis in real-time means understanding the ever-changing cannabis market. That's what Jocelyn Sheltraw is accomplishing as Head of Industry Relations at Headset. We spoke to Jocelyn about her key role in connecting the dots between what consumers want in their cannabis products and how brands can use the data to better communicate with their audience.