QR Codes: A Way to Analyze Consumer Behavior
QR Codes: A Way to Analyze Consumer Behavior It’s quite the comeback story. QR codes, short for quick response codes, were first utilized in the mid-90s by the automotive industry to track vehicles during their manufacturing process. Then in the early and mid-2000s, they made the leap to consumer advertising and marketing, which at the time gained them more popularity and public use. However, the transition to bridge the gap between the print and digital worlds was not as successful as planned. Problems with easy useability halted any further advancements, and QR codes took [...]